Strategic Marketing Management (11183.3)
Please note these are the 2027 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-campus Online self-paced |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| Canberra Business School | Level 3 - Undergraduate Advanced Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
This unit extends previous studies and synthesises skills and prior knowledge by drawing on innovation and decision making that are critical for marketers, combining a focus on strategic frameworks and fundamentals in a convergence of traditional as well as digital approaches. As a capstone, this unit integrates marketing strategy with corporate missions and goals with an emphasis on factors that influence the development and effective implementation of marketing strategy in both domestic and international settings in both consumer, business to business and digital market spaces. As part of the unit students compile a portfolio of prior work to market themselves as job ready.
1. Distinguish between strategic marketing and tactical marketing management and their purpose for businesses;
2. Critically evaluate approaches and techniques that are used by businesses in different settings and identify opportunities based on in-depth analysis; and
3. Create appropriate strategic marketing plans, including execution, monitoring, and reporting, based on outcomes of in-depth market analysis.
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Learning outcomes
After successful completion of this unit, students will be able to:1. Distinguish between strategic marketing and tactical marketing management and their purpose for businesses;
2. Critically evaluate approaches and techniques that are used by businesses in different settings and identify opportunities based on in-depth analysis; and
3. Create appropriate strategic marketing plans, including execution, monitoring, and reporting, based on outcomes of in-depth market analysis.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
6 credit points from SM0025 Major in Marketing.Corequisites
None.Incompatible units
None.Equivalent units
6371 Marketing Management and PlanningAssumed knowledge
None.
Availability for enrolment in 2027 is subject to change and may not be confirmed until closer to the teaching start date.
| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2026 | Bruce, Canberra | Semester 2 | 10 August 2026 | On-campus | Mr Daniel Oyston |
| 2026 | Bruce, Canberra | Semester 2 | 10 August 2026 | Online self-paced | Mr Daniel Oyston |
| 2027 | Bruce, Canberra | Semester 2 | 09 August 2027 | Online self-paced | Mr Daniel Oyston |
| 2027 | Bruce, Canberra | Semester 2 | 09 August 2027 | On-campus | Mr Daniel Oyston |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.
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