Strategic Marketing Management (11183.2)

Please note these are the 2025 details for this unit
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Strategic Marketing Management
Available teaching periods Delivery mode Location
View teaching periods On-Campus
Flexible
 Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
Canberra Business School Level 3 - Undergraduate Advanced Unit Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
This unit extends previous studies and synthesises skills and prior knowledge by drawing on innovation and decision making that are critical for marketers, combining a focus on strategic frameworks and fundamentals in a convergence of traditional as well as digital approaches. As a capstone, this unit integrates marketing strategy with corporate missions and goals with an emphasis on factors that influence the development and effective implementation of marketing strategy in both domestic and international settings in both consumer, business to business and digital market spaces. As part of the unit students compile a portfolio of prior work to market themselves as job ready.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Integrate marketing theory and practice based on prior studies into the strategic marketing management framework;
2. Critically evaluate approaches and techniques that are used by businesses in different settings and identify opportunities based on in-depth analysis;
3. Synthesise how strategic marketing management thinking creates value for stakeholders by engaging in strategic thinking relate to marketing decision making; and
4. Compile a comprehensive marketing portfolio showcasing knowledge and skills.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development


Prerequisites

6 credit points from SM0025 Major in Marketing.

Corequisites

None.

Assumed knowledge

None.
Availability for enrolment in 2025 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2024 Bruce, Canberra Semester 2 29 July 2024 On-Campus Dr Majharul Talukder
2024 Bruce, Canberra Semester 2 29 July 2024 Flexible Dr Majharul Talukder
2025 Bruce, Canberra Semester 2 28 July 2025 Flexible Dr Majharul Talukder
2025 Bruce, Canberra Semester 2 28 July 2025 On-Campus Dr Majharul Talukder
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

Prescribed Text:

Iacobucci, Dawn (2022). Marketing Management (6th Edition). Cengage Learning. Boston, USA

Recommended texts/readings

Philip Kotler, Kevin Lane Keller (2022) Marketing Management, Global Edition, 16th edition,  Pearson, ISSN: 781292404813

Ferrell, O. C., Michael Hartline, Bryan W. Hochstein (2021) Marketing Strategy, Eighth Edition,  ISBN:9780357516300, 0357516303, Cengage Learning

Some useful journals include:

Journal of Marketing Management

Journal of International Marketing

Journal of Business Research

Journal of Global Marketing

Journal of Marketing Research

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Submission of assessment items

Special assessment requirements

Students who get 50% or more will pass the unit.

Supplementary assessment

Supplementary assessment will be available to those students with a final mark of 45-49%, but only if this is their final semester and they have failed no other unit in the semester.

 

 

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

5.2       Special consideration

For examinations administered by the Examinations Office see the Deferred Examinations Policy. 

The Assessment Policy says:

3.14 Special consideration is consideration given to students whose performance in a unit may be affected by unavoidable and adverse circumstances. Special consideration will normally result in extensions of time for submission of assessment items (see Assessment Procedures) or deferred examinations (see the Deferred Examination Policy).

 

The relevant provision is 3.14 in the Assessment Procedures:

 

3.14 Applications for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances (that is, special consideration) should be submitted according to the procedures described in the unit outline for the relevant unit. For advice on documentary evidence to support applications for extensions, please refer to the Assessment Guide that supports these procedures.

 

Students should apply for extensions before the due submission date and are advised to do so as early as possible. Applications after the due submission date may be considered only in exceptional circumstances.

 

5.3       Applying for Special consideration

If for any reason you are unable to do an assignment by the due date you must submit, to the unit convener, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine reason for requesting the extension.  If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:

  • that you were unfit to complete the assignment;
  • the date of the medical or counselling consultation; and
  • the period for which you were / are / will be unfit to complete the assignment.

 

Evidence from UC AccessAbility, the Academic Skills Centre, the student counselling service or a Doctor may be helpful in seeking special consideration. However, it is only the unit convener who can grant an extension.

 

Refer to the Faculty Asssignment Extension Policy

 

5.4       Due dates for assessment

 

All assignments are required to be submitted by the due date. 

 

There is no requirement for unit conveners to mark assignments that are submitted late. In particular, small assignments that are tied to specific parts of the unit delivery such as reflective journals or weekly contributions are part of formative assessment and due dates cannot be extended without harming the value of this form of assessment to others in the unit. All assignments are required to be submitted by the due date.  Assignments that are submitted late and do not have an acceptable reason will incur a penalty of 5 marks per day.

 

Learner engagement

The amount of time you will need to spend on study in this Unit will depend on a number of factors including your prior knowledge, learning skill level and learning style. Nevertheless, in planning your time commitments you should note that for the total notional workload over the fifteen week semester is assumed to be 150 hours or an average of 10 hours per week. These hours include time spent in classes. Students are expected to:

  • Ensure that they are aware of the pre-requisites of this unit.
  • Undertake all required reading for the subject.

1.   Prepare for class by completing pre-reading, case notes and discussion questions as outlined in the class activity schedule.

2.   Actively participate in class

3.   Complete all items of assessment; and

4.   Submit the assignments on the due date

Participation requirements

It is highly recommended that students attend all classes and actively participate in the discussion.

Required IT skills

Students are expected to have sufficient word processing skills to enable them to submit work for assessment in accordance with the specified requirements, and to be able to access and use the Internet for research purposes, including the Library's databases.  The Library provides training throughout the semester in the use of its on-line resources. 

Work placement, internships or practicums

NA

Additional information

Use of AI is not permitted in this unit.

 

The University's position is that artificial intelligence services must not be used for assessment or assessment preparation by students unless explicitly allowed in the assessment instructions for an assessment task published with the assessment task and/or in the unit outline. That is, an AI service may only be used if:

 

a) its use is authorised by the unit convener as part of the specified task; and

b) it is used in the way allowed in the assessment instructions and/or unit outline; and

c) its use is appropriately referenced, meaning that the students must reference the use of AI in their assessment in the same way as they reference other source material.

 

The use of AI has not been specified in the assessment instructions for the unit or in the unit outline and thus, AI is not a permissible resource.

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