Relationship Marketing (11181.2)

Required texts

Customer Relationship Management by Rob Beltman and Ed Peelen, 2nd edition, Pearson publisher. 

A range of journal articles will be provided in due time and will be accessible via reading list on Canvas site. 

Submission of assessment items

Extensions & Late submissions

Due dates for assessment

All assignments are required to be submitted by the due date. 

 In this unit the following practice will be followed:

• 5% of the total marks allocated for that item of assessment will be deducted for each day if the assessment is overdue.
• Late assessment submitted more than 7 days after the prescribed date without any extension and time will not be accepted for marking. In this case a student will not receive any marks for the relevant piece of assessment.

If for any reason you are unable to do an assignment by the due date you must submit, to the lecturer, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine and exceptional reason for requesting the extension. If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:

• that you were unfit to complete the assignment;
• the date of the medical or counselling consultation; and
• the period for which you were / are / will be unfit to complete the assignment.

Special assessment requirements

N/A

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

Learner engagement

Enthusiastic engagement is expected from students' side. We need to have good relationship to understand relationship marketing. 

Inclusion and engagement

If you need any special support, contact with lecturer directly. 

Participation requirements

Active participation is required for workshops, otherwise, students will lose mark for that particular workshop. To pass this unit, each student needs to get at least 50% of marks in total. 

Required IT skills

Students are expected to have word processing skills, be able to use browsers and be able to research on-line using the university's data bases. SPSS training will be provided by the lecturer, no need to have any prior experience. 

In-unit costs

N/A

Work placement, internships or practicums

N/A

• Semester 2, 2023, Flexible, UC - Canberra, Bruce (214331)
• Semester 2, 2022, Flexible, UC - Canberra, Bruce (209596)
• Semester 2, 2021, Flexible, UC - Canberra, Bruce (209036)
• Semester 2, 2020, On-Campus, UC - Canberra, Bruce (197942)