Consumer and Buyer Behaviour (11178.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| Flexible
|| UC - Canberra, Bruce
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 2 - Undergraduate Intermediate Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Identify and interpret consumer behaviour theory and its implications for marketing strategy in both consumer, organisational and industrial markets;
2. Analyse consumer decision making processes in different scenarios;
3. Evaluate consumer decision making theories and apply to new product development and entrepreneurial environments;
4. Analyse how cultural differences impact on marketing strategies;
5. Compare organisational buyer behaviour in different settings to consumer buying behaviour; and
6. Describe the scope and nature of psychology and sociology in consumer behaviour.
Graduate attributes1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
Prerequisites11176 Marketing Fundamentals
Equivalent units6390 Consumer Behaviour
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2022||UC - Canberra, Bruce||Semester 1||07 February 2022||Flexible||Dr Marjan Aslan|
|2023||UC - Canberra, Bruce||Semester 1||06 February 2023||Flexible||Dr Marjan Aslan|
Solomon, Michael R. (2017) "Consumer Behavior – Global Edition", 12th Edition, Pearson Education Limited, Essex, ISBN13: 9781292153100, ISBN 10: 1292153105 ; Note: Please make sure you use the Global Edition (12th edition)
Baker, M. J. Parkinson, S. T.(1986) "Organizational Buying Behaviour: Purchasing and marketing management implications", Palgrave, ISBN print: 978-1-349-08050-2, ISBN online: 978-1-349-08048-9
Schiffman, L. (2013) "Consumer Behaviour VitalSource", 6th Edition, Pearson Australia, ISBN13: 9781486014347, ISBN10: 1486014348
- Journal of Consumer Research
- Journal of Marketing
- Journal of the Academy of Marketing Science
- Journal of Consumer Behaviour
- Journal of Consumer Psychology
- Journal of Marketing Research
- Journal of Advertising Research
- European Journal of Marketing
- Harvard Business Review
Websites of con-current news and business reviews:
Australian Bureau of Statistics www.abs.gov.au/
Submission of assessment items
Extensions & Late submissions
Approval of extensions based on extenuating circumstances will be dependent upon the production of supporting documentation and at the discretion of the unit convener.
Special assessment requirements
It is essential that the students come prepared for workshops by listening to the pre-recorded lectures and by reading designated chapters and online content. We will focus on Assignment #1 and #2 during the workshops. Please note that to be able to complete the assignments for this unit, you need to attend the workshops, read the required readings, and listen to the pre-recorded lectures.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Please bear in mind that to be able to complete your assignments for this unit, you must attend the workshops.
The pre-recorded lectures for this unit will contain elaborate briefing on the key theories/topics on consumer and buyer behaviour. The workshops will facilitate conceptual reflection and learning through sharing. The workshops will also contain blending of rich discussion from the text and practical activity-based learning experiences. Therefore, it is essential that the students come prepared for the workshops by listening to the pre-recorded lectures and by reading designated chapters for workshops. Students are also required to actively participate in problem-solving, critical thinking, hands-on activities and discussions during the workshops.
Learning occurs most effectively in an environment where all the participants are eager and ready to learn. Therefore, I expect that everyone will engage in professional behaviours that contribute to the creation of a stimulating learning environment. As such, the followings are required:
- Attendance at every class, being to class on time,
- Remaining in class for the duration of the class,
- Being prepared for class,
- actively participating in class discussions,
- Asking thoughtful questions, sharing ideas,
- listening respectfully when others are speaking,
- Being focused on the activities at hand,
- Questions or ideas that provoke discussion or illustrate class material are ideal forms of contribution.
- Regularly checking and reading announcements sent by the unit convener and/or the tutor on the Canvas (UCLearn) site.
Required IT skills
Work placement, internships or practicums