Marketing Fundamentals (11176.1)

Please note these are the 2019 details for this unit
Home
/
Find your course
/
Marketing Fundamentals
Available teaching periods Delivery mode Location
View teaching periods
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
School Of Management Level 1 - Undergraduate Introductory Unit Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
The aim of this unit is to give students an understanding of and a feel for the role of the marketing manager in both small, medium and large businesses and organisations in Australia and globally. The unit provides an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities and designing appropriate an marketing mix for different target markets.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Analyse domestic and international marketing environments and supply chains;
2. Design appropriate marketing strategies for specific market segments;
3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations; and
4. Develop a marketing plan for a small business enterprise/charity/ public sector service / indigenous business(either hypothetical or based on a 'real' client.


Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings


Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

6357 Introduction to Marketing.

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

Prescribed text 

Principles of Marketing (7e) By Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler

ISBN: 9781488611841
Copyright: Pearson 2018

Recommended readings:

1. Elliott, G., Rundle-Thiele, S. and Waller D., Marketing, 3rd edition, Wiley, 2014 (Available at UC Library)

2. McDonald, M. Marketing Plans : How to Prepare Them, How to Profit from Them, 8th Edition, (Available at UC Library)

3. Lamb, C.W. .Marketing South-Western/Cengage Learning, 2013, 2th ed.(Available at UC Library)

4 .Kerin, R.r A.Marketing, McGraw-Hill/Irwin, 2013. (Available at UC Library)

5. Frenchs,  F. Marketing, Pearson Australia, 2013. (Available at UC Library)

6. Pride, W. M.Ohio, M. Marketing, South Western Cengage Learning, 2010.

7.. Solomon, M.R., Hughhes, A., Chitty, B., Sturt, E. W.Marshall, G.W., Marketing, Pearson, 2014

8. Grewal, D., Levy, M. Marketing, McGraw-Hill Irwin, 2009

Participation requirements

You are expected to participate in all tutorials and lecture sessions.

Required IT skills

Basic Word processing, Excel spreadsheet, and  PowerPoint skills.

Work placement, internships or practicums

N/A

Additional information

N/A