Marketing Fundamentals (11176.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | ||
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
School Of Management | Level 1 - Undergraduate Introductory Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Analyse domestic and international marketing environments and supply chains;
2. Design appropriate marketing strategies for specific market segments;
3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations; and
4. Develop a marketing plan for a small business enterprise/charity/ public sector service / indigenous business(either hypothetical or based on a 'real' client.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
6357 Introduction to Marketing.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|
Required texts
Prescribed text
Principles of Marketing (7e) By Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler
ISBN: 9781488611841
Copyright: Pearson 2018
Recommended readings:
1. Elliott, G., Rundle-Thiele, S. and Waller D., Marketing, 3rd edition, Wiley, 2014 (Available at UC Library)
2. McDonald, M. Marketing Plans : How to Prepare Them, How to Profit from Them, 8th Edition, (Available at UC Library)
3. Lamb, C.W. .Marketing South-Western/Cengage Learning, 2013, 2th ed.(Available at UC Library)
4 .Kerin, R.r A.Marketing, McGraw-Hill/Irwin, 2013. (Available at UC Library)
5. Frenchs, F. Marketing, Pearson Australia, 2013. (Available at UC Library)
6. Pride, W. M.Ohio, M. Marketing, South Western Cengage Learning, 2010.
7.. Solomon, M.R., Hughhes, A., Chitty, B., Sturt, E. W.Marshall, G.W., Marketing, Pearson, 2014
8. Grewal, D., Levy, M. Marketing, McGraw-Hill Irwin, 2009
Participation requirements
You are expected to participate in all tutorials and lecture sessions.
Required IT skills
Basic Word processing, Excel spreadsheet, and PowerPoint skills.
Work placement, internships or practicums
N/A
Additional information
N/A
- HKBU Trimester 3, 2019, On-Campus, UCI - Hong Kong Baptist University, Hong Kong (192555)
- UC College Trimester 3, 2019, On-Campus, UC - University of Canberra College, Bruce (192500)
- Semester 2, 2019, On-Campus, UC - Global Business College of Australia, Melbourne (197221)
- Semester 2, 2019, On-Campus, UC - Canberra, Bruce (187905)
- Global Pathways Program Semester 2, 2019, On-Campus, UCI - SVKM's Institute of International Studies, Mumbai (192551)
- Semester 2, 2019, Online, UC - Canberra, Bruce (191497)
- UC College Trimester 1, 2019, On-Campus, UC - University of Canberra College, Bruce (191974)
- Semester 1, 2019, Online, UC - Canberra, Bruce (191496)
- Semester 1, 2019, On-Campus, UC - TAFE NSW Northern Sydney, St Leonard's (191650)
- Semester 1, 2019, On-Campus, UC - Canberra, Bruce (184586)