Business Research Methods (11172.2)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | ||
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
Canberra Business School | Level 1 - Undergraduate Introductory Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
On completion of this unit, students will have a thorough understanding of research methodology, develop research skills and be able to formulate and present effective research reports. Such knowledge and skill will be highly applicable in both academic and business contexts.
Learning outcomes
After successful completion of this unit, students will be able to:1. Explain the importance of quantitative and qualitative research methods to business, the difference between qualitative and quantitative data and identify examples of each type of data;
2. Describe what research and research ethics are and understand the steps involved in the business research process;
3. Conduct a critical literature review;
4. Explain basic descriptive and inferential statistics;
5. Conduct basic statistical data analysis in a spread sheet environment; and
6. Develop and write a research proposal
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
9522 Business Research MethodsAssumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Required texts
Quilan, C., Babin, B., Carr, J.C., Griffin, M., & Zikmund, W. (2019). Business research methods (2nd Ed.). London, UK: Cengage Learning EMEA. ISBN: 978-1-4737-6035-6
Submission of assessment items
Extensions & Late submissions
Request for assignment extension must be accompanied with relevant documentations and must be submitted to tutor/instructor rather than unit convenor by email BEFORE the due date on an official work day. No verbal extension will be provided.
Students must achieve at least an overall 50% to contribute towards a passing grade in the unit.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Students are responsible in ensuring that they have read and understood the information provided in this unit outline. Active and enthusiastic participation is required during tutorials.
Required IT skills
Required IT skills for completion of the unit (Word processing, Excel, SPSS etc).
Work placement, internships or practicums
Not applicable
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