The Creative Producer (11144.2)

This unit explores the multifaceted role of the creative producer, guiding students through the development process from initial concept to pre-production. Students will investigate how successful film projects have navigated the process of market and demographic targeting, formulating budgets, and pursuing strategies for acquiring funding. Understanding gained will then be practically applied in preparation of a production bible for students' own creative projects.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Align a creative project with a clearly defined target audience or market;
2. Apply understanding of creative industries and technical elements of production in evaluating the investment and return potential of creative projects; and
3. Develop a detailed pre-production bible to facilitate the realisation of a creative project.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

9675 Level 3 Film Project

Assumed knowledge

None.