Organisational Communication (11106.1)

How important is organisational communication to organisational success? Why do we trust some organisations but not others? In this unit you will learn about organisational models and explore the essential role of communication inside and outside organisations. You will learn about the challenges and opportunities communication presents in areas such as building efficient and cohesive teams, managing corporate reputation, issues and crisis communication, corporate social responsibility and change management. You explore how organisations engage with their stakeholders and maintain visibility in complex and challenging environments

Learning outcomes

After successful completion of this unit, students will be able to:
1. Examine the principles of organisational communication and its significance in change management and organisational culture;
2. Understand the global significance of corporate communication, including key aspects such as reputation, issues and crisis management and corporate social responsibility; and
3. Critically apply principles of relationship management and stakeholder engagement in fields such as public affairs, public relations and corporate communication.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

9492 Corporate Communication.

Assumed knowledge

None.