Strategic Communication Research and Planning (11105.1)
Please note these are the 2025 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-Campus |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 2 - Undergraduate Intermediate Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
All communications programs - whether local community or public engagement initiatives, global corporate campaigns, advocacy or political campaigns - evolve from the identification of goals to the development of creative and strategic responses to achieve these goals. This unit guides you through this process, starting with the basics of research and understanding context and issues and moving through to the strategic and creative responses communicators must craft in order to reach culturally, politically and socially diverse audiences.
1. Identify and apply key elements of strategic planning, from program development to campaigns;
2. Demonstrate a conceptual and practical understanding of the fundamentals of research and consultation processes that can inform strategy development; and
3. Critique the role of professional communication in community engagement, public participation and democratic engagement.
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
Learning outcomes
After successful completion of this unit, students will be able to:1. Identify and apply key elements of strategic planning, from program development to campaigns;
2. Demonstrate a conceptual and practical understanding of the fundamentals of research and consultation processes that can inform strategy development; and
3. Critique the role of professional communication in community engagement, public participation and democratic engagement.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
Prerequisites
11103 Corporate and Public Communication FoundationsCorequisites
None.Incompatible units
None.Equivalent units
9038 Public Relations Strategy: Issues and Crisis ManagementAssumed knowledge
None.
Availability for enrolment in 2025 is subject to change and may not be confirmed until closer to the teaching start date.
| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-Campus | Ms Prue Robson |
| 2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-Campus | Ms Prue Robson |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.
Required texts
Required textbook:
Mahoney, J. (2023). Strategic communication (3rd ed.). Taylor & Francis
Additional required readings will be listed on the UC Learn (Canvas) site and are available from the library via the Reading List link on Canvas.
Participation requirements
It may be difficult to pass the unit without regular attendance at tutorials as this unit involves group work which will be done during class time.
Required IT skills
None
Work placement, internships or practicums
None
- Semester 1, 2024, On-Campus, UC - Canberra, Bruce (217422)
- Semester 1, 2023, On-Campus, UC - Canberra, Bruce (211898)
- Semester 1, 2022, On-Campus, UC - Canberra, Bruce (206460)
- Semester 1, 2021, On-Campus, UC - Canberra, Bruce (199214)
- Semester 1, 2020, On-Campus, UC - Canberra, Bruce (193904)
- Semester 1, 2019, On-Campus, UC - Canberra, Bruce (184492)
