Professional Evidence (Communication and Media) (11083.2)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-Campus |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 3 - Undergraduate Advanced Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Demonstrate career-readiness, a clear professional identity, and insight into the skills, knowledge and personal attributes necessary to meet the standards of performance and practice expected by their profession;
2. Curate evidence of, and critically reflect on, the skills and knowledge acquired throughout their degree and how these will be applied and further developed in their professional lives;
3. Critically analyse the impact of individual actions on others in professional settings and the impact of the profession on society; and
4. Synthesise and demonstrate the conceptual understanding and disciplinary skills and knowledge developed throughout their degree in a significant industry project.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
Students must have passed 48 credit points.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2023 | Bruce, Canberra | Semester 2 | 31 July 2023 | On-Campus | Mrs Natalie Larkins |
| 2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | On-Campus | Mrs Shara Ranasinghe |
Required texts
Mandatory readings
Readings and resources will be available in Canvas modules for each stream.
Seminal works – recommended reading for CPC & Marcomm stream
Casmir, J. (2010). The Gruen Transfer. ABC Books. – a great book for your Advertising career.
Mahoney, J. (2016). Strategic Communication - Campaign Planning, Oxford University Press.
Parente, D. E. & Strausbaugh-Hutchinson, K. L. (2015). Advertising Campaign Strategy – A guide to Marketing Communication Plans (5th edition), Cengage Learning, Australia.
Periodicals for CPC & Marcomm stream:
Advertising Age
AdNews
Adweek
B&T Weekly
Campaign Brief
D&AD Annuals
PRIA News
Shots Magazine
The One Show
Websites CPC & Marcomm stream:
www.advertisingstandardsbureau.com.au
www.dandad.org/education/student-awards/
Journalism Stream
There are no set texts for journalism students. Relevant readings and resources will be provided on the Canvas site. However, you may find the following text useful:
Ricketson, & Graham, C. (2017). Writing feature stories: how to research and write articles - from listicles to longform (2nd ed.). Allen & Unwin.
Submission of assessment items
Extensions & Late submissions
Each stream academic lead will decide whether to grant an extension and the length of the extension. An extension will not be granted on the grounds of academic or employment workload. Lack of personal organization, the pressure of work, computer and printing problems, are not considered valid reasons. Losing your USB memory stick, or having it stolen, is also not a valid reason. Always back-up your work – it is good work practice as well as providing piece-of-mind.
Students granted an extension should be made aware that the extension may result in delays in receiving grades on assignments, and/or course completion, and/or graduation. Detailed comments will not be given on late assignments.
Special assessment requirements
Students must attempt all assessment items to be considered for a Pass grade.
Journalism students
As a student journalist, you must assume that all content you generate in this unit is intended for publication. As such, you should aim to produce professional work to a high standard, observing all relevant laws and ethical standards. You are to:
- Observe the MEAA Code of Ethics (refer to The Owl Canvas site);
- Refrain from interviewing anyone who presents a conflict of interest, such as family, friends or colleagues, without the express permission of your tutor;
- Disclose all conflicts of interest or other relevant information in your stories;
- Inform sources and interviewees that your stories are for publication via The Owl and/or UCFM;
- In the first instance, produce your own original video, audio, images and text — if your tutor expressly permits the use of non-original material, you must observe copyright law and ‘fair dealing' provisions related to news reporting (refer to The Owl Canvas site) and give attribution if required;
- Not plagiarise; and
- Observe defamation, trespass and other relevant laws
Failure to follow these guidelines could result in a fail grade for an assessment task or for the unit. If you have any questions about these guidelines or a specific assignment task, speak with your tutor.
Academic integrity
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Participation requirements
Contribution and participation in your workshops contribute to a deeper understanding of the content of the unit and assignment requirements. It may be difficult to pass the unit without attending workshops.
Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:
- Practice good hand hygiene, washing hands regularly;
- If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash your hands immediately
- Practice effective physical distancing;
- Follow all directions of teaching and other UC staff regarding safety measures;
- Stay off campus if you are unwell and get tested according to ACT Government guidelines, and
- Follow University communications about campus arrangements https://www.canberra.edu.au/coronavirus-advice
Required IT skills
Students are expected to be able to access materials on the unit's Canvas site, and competency in PC based MS operating systems is expected (PowerPoint, Word). Familiarising with Social Media Networks would be prudent therefore handling smart devices should be at a manageable level.
All students are expected to use any programs and equipment they have been taught throughout their student career to put into practice when working on their client project.
Work placement, internships or practicums
Professional Practicum
