Professional Evidence (Communication and Media) (11083.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| On-Campus
|| UC - Canberra, Bruce
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Arts And Communications||Level 3 - Undergraduate Advanced Unit|| Band 1 2013-2020 (Expires 31 Dec 2020)
Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Demonstrate career-readiness, a clear professional identity, and insight into the skills, knowledge and personal attributes necessary to meet the standards of performance and practice expected by their profession;
2. Curate evidence of, and critically reflect on, the skills and knowledge acquired throughout their degree and how these will be applied and further developed in their professional lives;
3. Critically analyse the impact of individual actions on others in professional settings and the impact of the profession on society; and
4. Synthesise and demonstrate the conceptual understanding and disciplinary skills and knowledge developed throughout their degree in a significant industry project.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
PrerequisitesMust have passed 60 credit points from any course in the Bachelor of Communication and Media program, including 11018 Professional Practice 2: Work Integrated Learning.
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2021||UC - Canberra, Bruce||Semester 2||02 August 2021||On-Campus||Mrs Shara Ranasinghe|
|2022||UC - Canberra, Bruce||Semester 2||01 August 2022||On-Campus||Mrs Shara Ranasinghe|
A list of readings and resources will be placed on Canvas for the various streams.
Seminal works – recommended reading for Marcomm & CPC streams
Casmir, J. (2010). The Gruen Transfer. ABC Books. – a great book for your Advertising career.
Mahoney, J. (2016). Strategic Communication - Campaign Planning, Oxford University Press.
Parente, D. E. & Strausbaugh-Hutchinson, K. L. (2015). Advertising Campaign Strategy – A guide to Marketing Communication Plans (5th edition), Cengage Learning, Australia.
The One Show
Submission of assessment items
Extensions & Late submissions
The Unit Convenor will decide whether to grant an extension and the length of the extension. An extension will not be granted on the grounds of academic or employment workload. Lack of personal organization, pressure of work, computer and printing problems, are not considered as valid reasons. Losing your USB memory stick, or having it stolen, is also not a valid reason. Always back-up your work – it is good work practice as well as providing piece-of-mind.
Students granted an extension should be made aware that the extension may result in delays in receiving grades on assignments, and/or course completion, and/or graduation. Detailed comments will not be given on late assignments.
Special assessment requirements
Students must complete all assessment items to be considered for a Pass grade.
Contribution and participation in your workshops contribute to a deeper understanding of the content of the unit and assignment requirements. It may be difficult to pass the unit without attending workshops.
Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:
- Practise good hand hygiene, washing hands regularly;
- If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
- Practise effective physical distancing;
- Follow all directions of teaching and other UC staff regarding safety measures;
- Stay off campus if you are unwell and get tested according to ACT Government guidelines, and
- Follow University communications about campus arrangements https://www.canberra.edu.au/coronavirus-advice
Required IT skills
Students are expected to be able to access materials on the unit's Canvas site, and competency in PC based MS operating systems is expected (PowerPoint, Word). Familiarising with Social Media Networks would be prudent therefore handling smart devices should be at a manageable level.
For Marketing Communication students, the use of Roy Morgan and Asteroid program is expected. For CPC students the skills to develop infographics are assumed. These skills for both streams were taught in their initial years. Both streams should be able to use free online platforms to design mock-ups if they are not skilled in using in-design / creative suite programs.
Work placement, internships or practicums
Industry Project with Professional Mentoring