Engaging Audiences (11082.1)
Please note these are the 2023 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-Campus |
UC - Canberra, Bruce |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 1 - Undergraduate Introductory Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Your audiences are networked, they produce and curate their own media content across multiple platforms, and they are critical of what they consume. In this unit, we explore the complex relationship between you and your audience against the backdrop of a rapidly evolving media landscape. We interrogate the notion of audience in the 21st century: Who are they? What do we know about them? What role do they play? How can we connect with them in meaningful ways? You learn how to use a range of digital and other communication tools to identify, understand, measure, target and communicate with diverse audiences. You also learn how to develop and maintain meaningful relationships with your audience - a crucial skill for today's professional communicator.
1. Develop a fundamental critical understanding of audiences in the context of the current communication and media environment;
2. Discuss and analyse the complex relationship - including rights and responsibilities - between professional communicators, organisations and the audiences with which they engage;
3. Develop foundational skills in audience identification, analysis and targeting using a range of industry relevant tools; and
4. Demonstrate communication skills with people from diverse backgrounds.
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Learning outcomes
After successful completion of this unit, students will be able to:1. Develop a fundamental critical understanding of audiences in the context of the current communication and media environment;
2. Discuss and analyse the complex relationship - including rights and responsibilities - between professional communicators, organisations and the audiences with which they engage;
3. Develop foundational skills in audience identification, analysis and targeting using a range of industry relevant tools; and
4. Demonstrate communication skills with people from diverse backgrounds.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2023 | UC - Canberra, Bruce | Semester 2 | 31 July 2023 | On-Campus | Dr Scott Bridges |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.
Required texts
Required readings will be available through Canvas.
Participation requirements
Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:
- Practise good hand hygiene, washing hands regularly;
- If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
- Practise effective physical distancing where possible
- Follow all directions of teaching and other UC staff regarding safety measures;
- Stay off campus if you are unwell and get tested according to ACT Government guidelines, and
- Follow University communications about campus arrangements https://www.canberra.edu.au/coronavirus-advice
Required IT skills
This unit involves one online tutorial in real time using the Virtual Room in your UC Learn teaching site. The Virtual Room allows you to communicate in real time with your lecturer and other students. If you are enrolled in the online tutorial, to participate verbally, rather than just typing, you will need a microphone. For best audio quality we recommend a microphone and speaker headset. For more information and to test your computer, go to the Virtual Room in Canvas and 'Join Course Room'. This will trigger a tutorial to help familiarise you with the functionality of the virtual room.
Work placement, internships or practicums
None
- Semester 2, 2022, On-Campus, UC - Canberra, Bruce (208608)
- Semester 2, 2021, On-Campus, UC - Canberra, Bruce (199670)
- Semester 2, 2020, On-Campus, UC - Canberra, Bruce (195511)
- Semester 2, 2019, On-Campus, UC - Canberra, Bruce (184207)
- UC College Trimester 2, 2019, On-Campus, UC - University of Canberra College, Bruce (192480)
- Winter Term, 2019, On-Campus, UC - Canberra, Bruce (192525)
