Digital Media Fundamentals (11080.1)
Please note these are the 2024 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-Campus |
UC - University of Canberra College, Bruce UC - Canberra, Bruce |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 1 - Undergraduate Introductory Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Everyone is an amateur media producer thanks to mobile technology. Now more than ever, professional communicators need the technical know-how and creative skills to produce industry-standard media content. You also need to understand your role as digital media producers in the digital economy, and in media ecologies more broadly. In this unit we equip you with the fundamental skills of professional media production - from image capture, to composition and framing, to editing and beyond. The focus here is on visual storytelling for professional communication purposes: on making compelling communication through image and sound. You work with multiple media platforms to create narratives, whilst building skills in digital media production, and contributing to your communication portfolio. Your also learn to interrogate the complex media environment in which you will operate.
1. Develop a fundamental critical ethical understanding of the media environment in which professional communicators operate;
2. Demonstrate an understanding of the basic principles of visual and aural storytelling for the communication industry;
3. Develop foundational skills in digital media production for multiple platforms and diverse audiences; and
4. Work individually and in teams to produce and deliver digital media content.
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
Learning outcomes
After successful completion of this unit, students will be able to:1. Develop a fundamental critical ethical understanding of the media environment in which professional communicators operate;
2. Demonstrate an understanding of the basic principles of visual and aural storytelling for the communication industry;
3. Develop foundational skills in digital media production for multiple platforms and diverse audiences; and
4. Work individually and in teams to produce and deliver digital media content.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.
Availability for enrolment in 2024 is subject to change and may not be confirmed until closer to the teaching start date.
| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2023 | UC - University of Canberra College, Bruce | UC College Trimester 1 | 06 February 2023 | On-Campus | Miss Swarali Sidhaye |
| 2023 | UC - Canberra, Bruce | Semester 1 | 06 February 2023 | On-Campus | Dr David Spencer |
| 2023 | UC - Canberra, Bruce | Winter Term | 30 May 2023 | On-Campus | Dr David Spencer |
| 2023 | UC - University of Canberra College, Bruce | UC College Trimester 3 | 18 September 2023 | On-Campus | Miss Swarali Sidhaye |
| 2024 | UC - Canberra, Bruce | Semester 1 | 05 February 2024 | On-Campus | Dr David Spencer |
| 2024 | UC - University of Canberra College, Bruce | UC College Trimester 1 | 05 February 2024 | On-Campus | Miss Swarali Sidhaye |
| 2024 | UC - Canberra, Bruce | Winter Term | 27 May 2024 | On-Campus | Dr David Spencer |
| 2024 | UC - University of Canberra College, Bruce | UC College Trimester 3 | 16 September 2024 | On-Campus | Miss Swarali Sidhaye |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.
Required texts
Unit materials including online tutorials, videos, podcasts, etc., are linked to in topic pages in the unit website.
Learner engagement
As this unit is run during winter semester in intensive mode, students should note that this unit has a much higher associated weekly workload - up to 15 hours per week rather than the standard 10 hours per week for a unit run in a standard semester. Please take this into consideration when considering your availability outside university.
Participation requirements
Students should be aware that engagement correlates strongly with success in this unit, including workshop attendance, and completion of exercises as drafts before workshops. Lower engagement with workshops, exercises, and, critically, lectures, will have an adverse effect on unit outcomes.
Required IT skills
This unit assumes basic computer skills, but not prior experience with media production software.
Work placement, internships or practicums
None
- Winter Term, 2023, On-Campus, UC - Canberra, Bruce (215401)
- Semester 1, 2023, On-Campus, UC - Canberra, Bruce (211897)
- UC College Trimester 1, 2023, On-Campus, UC - University of Canberra College, Bruce (210958)
- UC College Trimester 2, 2022, On-Campus, UC - University of Canberra College, Bruce (209794)
- Winter Term, 2022, On-Campus, UC - Canberra, Bruce (205222)
- Semester 1, 2022, On-Campus, UC - Canberra, Bruce (206459)
- UC College Trimester 3, 2021, On-Campus, UC - University of Canberra College, Bruce (199574)
- Winter Term, 2021, On-Campus, UC - Canberra, Bruce (199507)
- UC College Trimester 1, 2021, On-Campus, UC - University of Canberra College, Bruce (199467)
- Semester 1, 2021, On-Campus, UC - Canberra, Bruce (199213)
- UC College Trimester 2, 2020, On-Campus, UC - University of Canberra College, Bruce (203247)
- Winter Term, 2020, On-Campus, UC - Canberra, Bruce (194869)
- Semester 1, 2020, On-Campus, UC - Canberra, Bruce (193903)
- UC College Trimester 3, 2019, On-Campus, UC - University of Canberra College, Bruce (192483)
- Winter Term, 2019, On-Campus, UC - Canberra, Bruce (191826)
- UC College Trimester 1, 2019, On-Campus, UC - University of Canberra College, Bruce (191967)
- Semester 1, 2019, On-Campus, UC - Canberra, Bruce (184206)
