Cross-Cultural Design Strategy (11068.1)

Cross-cultural design through the understanding of multiple practices and cultural perspectives is essential in the complex global marketplace. Cross-cultural design is the outcome of the transfer of knowledge that occurs when different cultures come together to design solutions to common 'wicked' or complex global problems. This unit looks at creating cross-cultural design strategies for a global audience. Students will prepare in-depth research into cross-cultural social issues to create relevant and culturally appropriate design solutions that explore symbolism, colour, communication and awareness in relation to culturally specific briefs.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Analyse and interpret a cross-culturally relevant design strategy brief;
2. Apply research and analysis cross-cultural design strategies for a global audience;
3. Integrate cultural intelligence in industry relevant applications; and
4. Communicate an innovative and creative idea with clarity and visual impact.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

11062 Visual Communication Theory and Principles AND 11063 Principles of Typography and Layout

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.