Cross-Cultural Design Strategy (11068.1)

Please note these are the 2021 details for this unit
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Cross-Cultural Design Strategy
Available teaching periods Delivery mode Location
View teaching periods On-Campus
 UC - TAFE Queensland, South Bank
UC - Canberra, Bruce
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Design And The Built Environment Level 2 - Undergraduate Intermediate Unit Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
Cross-cultural design through the understanding of multiple practices and cultural perspectives is essential in the complex global marketplace. Cross-cultural design is the outcome of the transfer of knowledge that occurs when different cultures come together to design solutions to common 'wicked' or complex global problems. This unit looks at creating cross-cultural design strategies for a global audience. Students will prepare in-depth research into cross-cultural social issues to create relevant and culturally appropriate design solutions that explore symbolism, colour, communication and awareness in relation to culturally specific briefs.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Analyse and interpret a cross-culturally relevant design strategy brief;
2. Apply research and analysis cross-cultural design strategies for a global audience;
3. Integrate cultural intelligence in industry relevant applications; and
4. Communicate an innovative and creative idea with clarity and visual impact.


Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology


Prerequisites

11063 Principles of Typography and Layout

Corequisites

None.

Assumed knowledge

None.
Availability for enrolment in 2022 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2021 UC - TAFE Queensland, South Bank Semester 2 02 August 2021 On-Campus Mrs Ola Pak
2021 UC - Canberra, Bruce Semester 2 02 August 2021 On-Campus Dr Mehves Cetinkaya Sendas
2022 UC - TAFE Queensland, South Bank Semester 2 01 August 2022 On-Campus Mrs Ola Pak
2022 UC - Canberra, Bruce Semester 2 01 August 2022 On-Campus Dr Fanke Peng
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

Barnard, Malcolm (2005) Graphic Design as Communication, New York: Routledge

Brown, Tim (2009), Change by Design, New York: Harper Collins.

Peng, Fanke. & Scharoun, Lisa (2016) Cross-Cultural Design, Beijing: Publishing House of Electronics Industry 

Peterson, L.K. and Cullen, Cheryl (2000) Global Graphic: Colour, Mass: Rockport.

Submission of assessment items

Extensions & Late submissions

Resubmission

This unit has substantial opportunities for feedback and self-assessment, and so students who have fully participated in the unit activities are unlikely to fail. In some cases, resubmission of a failed assignment will be possible if the assessment item can feasibly be brought up to a pass level. A typical example might be an assignment that fails due to a missing component that can readily be supplied in a resubmission. The maximum grade for a resubmitted assessment item is 50%. Resubmissions are given at the discretion of the unit convenor, and must be applied for in writing (via email) within one week of the assessment grade being released.

Extensions

All extensions must be applied for in writing to the unit convenor no less than three days before the due date of the assignment, and preferably well before this.

Extension requests should state the reason the extension is being requested (unless the basis for extension is part of adjustment advice from inclusion and welfare), and provide a proposed submission date. Students should not assume an extension will be automatically granted.

Late Penalties

In this unit, we encourage you to be proactive about your work, to recognise early if you are not going to be able to meet a deadline, and to negotiate an extension if necessary. This is a more authentic, industry standard, approach to dealing with deadlines. As a result, this unit does not apply a penalty of 5% per day, and instead applies a pass/fail policy on late assignments.

Late assignments are assignments that are handed in after the due date and time, or after an agreed extension date. Assignments submitted less than seven days late will be marked on a pass/fail basis (maximum grade of pass, 50%) and will not be provided with any written feedback. This provides strong incentive to get it in on time or negotiate an extension. Assignments that are more than one week late will be deemed to have not been submitted and will receive a non-complete (NC) grade.

This policy is designed to encourage students to take ownership of their work and time commitments, while also allowing for some flexibility. We feel it is far better (and more typical of real work conditions) to seek an extension well before the due date than to hand in a late assignment. We appreciate that there needs to be some flexibility, but we expect all students to manage their time and to keep their tutors informed of any issues with their progress.

Participation requirements

Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:

  • Practise good hand hygiene, washing hands regularly;
  • If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
  • Practise effective physical distancing;
  • Follow all directions of teaching and other UC staff regarding safety measures;
  • Stay off campus if you are unwell and get tested according to QLD Government guidelines, and 
  • Follow University communications about campus arrangements

Required IT skills

Students should have knowledge of the Adobe Creative Suite of programs.

Work placement, internships or practicums

None

Incompatible units

  • None.

Equivalent units

None.

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