Packaging Design and Communication (11067.1)

This unit examines design elements, forms, materials and applications of packaging design. Students engage in a mix of theoretical and practical production activities to develop critical and applied understanding of communication design for three dimensional application and construction of packaging solutions. The focus of the unit is in using the design process to create practical, commercially appropriate packaging designs.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Adapt fundamental packaging design principles and methods for different contexts and materials;
2. Identify and apply design and production of packaging techniques to communicate design solutions; and
3. Demonstrate expertise in graphic design technology and relevant approaches.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

11062 Visual Communication Theory and Principles AND
11063 Principles of Typography and Layout

UC Brisbane students can enrol in this unit by submitting a waiver request

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.