Packaging Design and Communication (11067.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-campus |
South Bank, QLD Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Design And The Built Environment | Level 2 - Undergraduate Intermediate Unit | Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Adapt fundamental packaging design principles and methods for different contexts and materials;
2. Identify and apply design and production of packaging techniques to communicate design solutions; and
3. Demonstrate expertise in graphic design technology and relevant approaches.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
11062 Visual Communication Theory and Principles AND11063 Principles of Typography and Layout
UC Brisbane students can enrol in this unit by submitting a waiver request
Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | South Bank, QLD | Semester 2 | 29 July 2024 | On-campus | Ms Alaina Jones |
2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | On-campus | Mr Gowrie Waterhouse |
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | On-campus | Mr Gowrie Waterhouse |
2025 | South Bank, QLD | Semester 2 | 28 July 2025 | On-campus | Mrs Ola Pak |
Required texts
Recommended readings (available to request though the UC library):
- Klimchuk, Marianne R. & Krasovec, Sandra A. (2013) Packaging Design: Successful Product Branding From Concept to Shelf
- DuPuis, Steven & Silva, John (2011) Package Design Workbook: The Art and Science of Successful Packaging
- Jackson, Paul (2012) Structural Packaging: Design Your Own Boxes and 3D Forms
- Ellicott, Candace & Roncarelli, Sarah (2010) Packaging Essentials: 100 Design Principles for Creating Packages (Design Essentials)
- Pepin Press (2010) Advanced Packaging (Structural Package Design)
- Hampshire, Mark & Stephenson, Keith (2007) Packaging: Design Successful Packaging for Specific Customer Groups (DemoGraphics)
- Wiedemann, Julius (2017) The Package Design Book (Multilingual Edition)
- Foster, John (2008) For Sale: 200 Innovative Packaging Designs
- Riccardi, Douglas (2015) Food Packaging Design
- Carlson, Kim (2008) Green Your Work: Boost Your Bottom Line While Reducing Your Carbon Footprint
- Herriott, Luke (2007) The Packaging and Design Templates Sourcebook
Web resources:
- www.packagingdigest.com
- www.packagingnews.com.au/design
- www.thedieline.com
- www.lovelypackage.com
- https://www.packagingoftheworld.com/
- https://bpando.org/packaging-reviews/
- https://packageinspiration.com/
- https://www.printmag.com/categories/Packaging-Design
- https://gritsandgrids.com/category/consumer-packaged-goods/
- http://www.packagingdesignarchive.org/
- https://thepackaginginsider.com/
- https://www.behance.net/galleries/graphic-design/packaging
Submission of assessment items
Extensions & Late submissions
Refer to your individual assessment items regarding the use of generative AI for academic use. Any use of generative AI technology outside the assessment guidelines will be considered Academic Misconduct.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Learner engagement
It is essential for students to engage in tutorial activities in order to obtain the full benefit from undertaking this unit.
Inclusion and engagement
Students are advised that any adjustments to assessment requirements or submission need to be applied for via email in advance of the due date, in line with the late submission and extension policy for this unit. This includes any students with a RAP.
Participation requirements
Regular tutorial participation is extremely important to do well in this unit. It is possible many crucial elements of large assessments are reviewed in class and not participating might result in unnecessary hardship. In short, all assessments are usefully connected with tutorial activities. If a student is unable to make it to a class, it is their responsibility to organise with a classmate to catch up on the content missed. The students are also expected to check their UC student email and Canvas site for the unit daily for any updates or announcements.
Required IT skills
Sound knowledge of the Adobe Creative suite, effective digital literacy.
Work placement, internships or practicums
none
- Semester 2, 2024, On-campus, UC - Canberra, Bruce (218015)
- Semester 2, 2024, On-campus, UC - TAFE Queensland, South Bank (218017)
- Semester 2, 2023, On-campus, UC - Canberra, Bruce (213622)
- Semester 2, 2023, On-campus, UC - TAFE Queensland, South Bank (213624)
- Semester 2, 2022, On-campus, UC - Canberra, Bruce (208522)
- Semester 2, 2022, On-campus, UC - TAFE Queensland, South Bank (208524)
- Semester 2, 2021, Online, UC - Canberra, Bruce (199591)
- Semester 2, 2021, On-campus, UC - Canberra, Bruce (199590)
- Semester 2, 2021, On-campus, UC - TAFE Queensland, South Bank (204226)
- Semester 2, 2020, Online, UC - Canberra, Bruce (195950)
- Semester 2, 2020, On-campus, UC - Canberra, Bruce (195949)
- Semester 2, 2019, On-campus, UC - Canberra, Bruce (184246)
- Semester 2, 2019, Online, UC - Canberra, Bruce (192018)