Packaging Design and Communication (11067.1)

Please note these are the 2023 details for this unit
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Packaging Design and Communication
Available teaching periods Delivery mode Location
View teaching periods On-Campus
 Bruce, Canberra
South Bank, QLD
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Design And The Built Environment Level 2 - Undergraduate Intermediate Unit Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
This unit examines design elements, forms, materials and applications of packaging design. Students engage in a mix of theoretical and practical production activities to develop critical and applied understanding of communication design for three dimensional application and construction of packaging solutions. The focus of the unit is in using the design process to create practical, commercially appropriate packaging designs.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Adapt fundamental packaging design principles and methods for different contexts and materials;
2. Identify and apply design and production of packaging techniques to communicate design solutions; and
3. Demonstrate expertise in graphic design technology and relevant approaches.


Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - evaluate and adopt new technology


Prerequisites

11062 Visual Communication Theory and Principles AND 11063 Principles of Typography and Layout

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.
Availability for enrolment in 2024 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2023 Bruce, Canberra Semester 2 31 July 2023 On-Campus Mrs Mikaela Danvers
2023 South Bank, QLD Semester 2 31 July 2023 On-Campus Ms Alaina Jones
2024 South Bank, QLD Semester 2 29 July 2024 On-Campus Mrs Ola Pak
2024 Bruce, Canberra Semester 2 29 July 2024 On-Campus Mrs Ashleigh Peak
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

Recommended readings (available to request though the UC library):

  • Klimchuk, Marianne R. & Krasovec, Sandra A. (2013) Packaging Design: Successful Product Branding From Concept to Shelf
  • DuPuis, Steven & Silva, John (2011) Package Design Workbook: The Art and Science of Successful Packaging
  • Jackson, Paul (2012) Structural Packaging: Design Your Own Boxes and 3D Forms
  • Ellicott, Candace & Roncarelli, Sarah (2010) Packaging Essentials: 100 Design Principles for Creating Packages (Design Essentials)
  • Pepin Press (2010) Advanced Packaging (Structural Package Design)
  • Hampshire, Mark & Stephenson, Keith (2007) Packaging: Design Successful Packaging for Specific Customer Groups (DemoGraphics)
  • Wiedemann, Julius (2017) The Package Design Book (Multilingual Edition)
  • Foster, John (2008) For Sale: 200 Innovative Packaging Designs
  • Riccardi, Douglas (2015) Food Packaging Design 
  • Carlson, Kim (2008) Green Your Work: Boost Your Bottom Line While Reducing Your Carbon Footprint 
  • Herriott, Luke (2007) The Packaging and Design Templates Sourcebook 

Web resources:

 

Submission of assessment items

Extensions & Late submissions

Late Policy for this unit

 

Resubmission

This unit has substantial opportunities for feedback and self-assessment, and so students who have fully participated in the unit activities are unlikely to fail. In some cases, resubmission of a failed assignment will be possible if the assessment item can feasibly be brought up to a pass level. A typical example might be an assignment that fails due to a missing component that can readily be supplied in a resubmission. The maximum grade for a resubmitted assessment item is 50%. Resubmissions are given at the discretion of the unit convenor, and must be applied for in writing (via email) within one week of the assessment grade being released.

 

Extensions

All extensions must be applied for in writing to the unit convenor no less than three days before the due date of the assignment, and preferably well before this. Extension requests should state the reason the extension is being requested (unless the basis for extension is part of adjustment advice from inclusion and welfare), and provide a proposed submission date. Students should not assume an extension will be automatically granted.

 

Late Penalties

In this unit, we encourage you to be proactive about your work, to recognise early if you are not going to be able to meet a deadline, and to negotiate an extension if necessary. This is a more authentic, industry standard, approach to dealing with deadlines. As a result, this unit does not apply a penalty of 5% per day, and instead applies a pass/fail policy on late assignments. 

Late assignments are assignments that are handed in after the due date and time, or after an agreed extension date. Assignments submitted less than seven days late will be marked on a pass/fail basis (maximum grade of pass, 50%) and will not be provided with any written feedback. This provides strong incentive to get it in on time or negotiate an extension. Assignments that are more than one week late will be deemed to have not been submitted and will receive a non-complete (NC) grade.

This policy is designed to encourage students to take ownership of their work and time commitments, while also allowing for some flexibility. We feel it is far better (and more typical of real work conditions) to seek an extension well before the due date than to hand in a late assignment. We appreciate that there needs to be some flexibility, but we expect all students to manage their time and to keep their tutors informed of any issues with their progress.

 

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

Learner engagement

It is essential for students to engage in tutorial activities in order to pass this unit. 

Inclusion and engagement

Students are advised that any adjustments to assessment requirements or submission need to be applied for via email in advance of the due date, in line with the late submission and extension policy for this unit. This includes any students with a RAP. 

Participation requirements

Regular tutorial participation is extremely important to do well in this unit. It is possible many crucial elements of large assessments are completed in class and not participating in them might result in unnecessary hardship. In short, all assessments are intrinsically connected with tutorial activities. If a student is unable to make it to a class, it is their responsibility to organise with a classmate to catch up on the content missed. The students are also expected to check their UC student email and Canvas site for the unit daily for any updates or announcements.

Required IT skills

Comprehensive knowledge of the Adobe Creative suite, excellent digital literacy.

Work placement, internships or practicums

none

Next step

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