Packaging Design and Communication (11067.1)

Please note these are the 2023 details for this unit
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Packaging Design and Communication
Available teaching periods Delivery mode Location
View teaching periods On-campus
 South Bank, QLD
Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Design And The Built Environment Level 2 - Undergraduate Intermediate Unit Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
This unit examines design elements, forms, materials and applications of packaging design. Students engage in a mix of theoretical and practical production activities to develop critical and applied understanding of communication design for three dimensional application and construction of packaging solutions. The focus of the unit is in using the design process to create practical, commercially appropriate packaging designs.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Adapt fundamental packaging design principles and methods for different contexts and materials;
2. Identify and apply design and production of packaging techniques to communicate design solutions; and
3. Demonstrate expertise in graphic design technology and relevant approaches.


Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - evaluate and adopt new technology


Prerequisites

11062 Visual Communication Theory and Principles AND
11063 Principles of Typography and Layout

UC Brisbane students can enrol in this unit by submitting a waiver request

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.
Availability for enrolment in 2026 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2025 South Bank, QLD Semester 2 28 July 2025 On-campus Mrs Ola Pak
2025 Bruce, Canberra Semester 2 28 July 2025 On-campus Dr Mehves Cetinkaya Sendas
2026 Bruce, Canberra Semester 2 10 August 2026 On-campus Dr Mehves Cetinkaya Sendas
2026 South Bank, QLD Semester 2 10 August 2026 On-campus Mrs Ola Pak
Not available

Required texts

Recommended readings (available to request though the UC library):

  • Klimchuk, Marianne R. & Krasovec, Sandra A. (2013) Packaging Design: Successful Product Branding From Concept to Shelf
  • DuPuis, Steven & Silva, John (2011) Package Design Workbook: The Art and Science of Successful Packaging
  • Jackson, Paul (2012) Structural Packaging: Design Your Own Boxes and 3D Forms
  • Ellicott, Candace & Roncarelli, Sarah (2010) Packaging Essentials: 100 Design Principles for Creating Packages (Design Essentials)
  • Pepin Press (2010) Advanced Packaging (Structural Package Design)
  • Hampshire, Mark & Stephenson, Keith (2007) Packaging: Design Successful Packaging for Specific Customer Groups (DemoGraphics)
  • Wiedemann, Julius (2017) The Package Design Book (Multilingual Edition)
  • Foster, John (2008) For Sale: 200 Innovative Packaging Designs
  • Riccardi, Douglas (2015) Food Packaging Design 
  • Carlson, Kim (2008) Green Your Work: Boost Your Bottom Line While Reducing Your Carbon Footprint 
  • Herriott, Luke (2007) The Packaging and Design Templates Sourcebook 

Web resources:

 

Submission of assessment items

Extensions & Late submissions

Refer to your individual assessment items regarding the use of generative AI for academic use. Any use of generative AI technology outside the assessment guidelines will be considered Academic Misconduct. 

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Learner engagement

It is essential for students to engage in tutorial activities in order to obtain the full benefit from undertaking this unit. 

Inclusion and engagement

Students are advised that any adjustments to assessment requirements or submission need to be applied for via email in advance of the due date, in line with the late submission and extension policy for this unit. This includes any students with a RAP. 

Participation requirements

Regular tutorial participation is extremely important to do well in this unit. It is possible many crucial elements of large assessments are reviewed in class and not participating  might result in unnecessary hardship. In short, all assessments are usefully connected with tutorial activities. If a student is unable to make it to a class, it is their responsibility to organise with a classmate to catch up on the content missed. The students are also expected to check their UC student email and Canvas site for the unit daily for any updates or announcements.

Required IT skills

Sound knowledge of the Adobe Creative suite, effective digital literacy.

Work placement, internships or practicums

none