Experiential Graphic Design (11066.1)

This unit explores the role of the signs, colours, imagery, and forms and symbols that we use every day to direct and guide us through our physical and digital environments. This area of study is situated at the crossroads of communications, built environment, digital technologies and industrial design. In this unit students develop skills essential for designing way-finding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces. Students will explore the use and historical context of universal symbols and info graphics in both a local and global context as a foundation for creating their own system of way finding for an industry-relevant brief.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Critique and apply principles of way finding and icon design;
2. Adapt design solutions to 2D, 3D and digital applications; and
3. Develop and evaluate a way finding system and produce a guide for its usage and application.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

Must have passed 18 credit points from SM0012 Specialist Major in Visual Communication Design AND Must have passed 12 credit points from CM0003 Core Major in Design
OR
students enrolled in ABAB01 Bachelor of Built Environment (Architecture)/Bachelor of Built Environment (Interior Architecture), must have completed 11062 Visual Communication Theory and Principles AND 11063 Principles of Typography and Layout AND 11065 Visual Branding and Identity Systems.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.