Visual Branding and Identity Systems (11065.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-campus |
South Bank, QLD Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Design And The Built Environment | Level 2 - Undergraduate Intermediate Unit | Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Analyse the contemporary branding approach and the role of graphic designer;
2. Conduct critical research and analysis, and communicate a rationale for design concepts and final logo design to both client and audience; and
3. Develop an identity system and generate a comprehensive identity style guide for various media applications.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways
Prerequisites
11062 Visual Communication Theory and Principles AND11063 Principles of Typography and Layout
UC Brisbane students can enrol in this unit by submitting a waiver request
Corequisites
None.Incompatible units
None.Equivalent units
8601 Identity SystemsAssumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | South Bank, QLD | Semester 1 | 05 February 2024 | On-campus | Mrs Ola Pak |
2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-campus | Ms Adrienne Walls-Nichols |
2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-campus | Dr Mehves Cetinkaya Sendas |
2025 | South Bank, QLD | Semester 1 | 03 February 2025 | On-campus | Mrs Ola Pak |
Required texts
None.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Learner engagement
Contribute to discussions in class and online in form of feedback and ideas for peers.
Inclusion and engagement
Must attend pin up sessions to present work to class unless reasonable adjustment required.
Participation requirements
Must attend pin up sessions to present work to class unless reasonable adjustment required.
Required IT skills
Adobe Suite at level for second/third year Vis Comm.
Work placement, internships or practicums
None.
- Semester 1, 2024, On-campus, UC - Canberra, Bruce (217373)
- Semester 1, 2024, On-campus, UC - TAFE Queensland, South Bank (217375)
- Semester 1, 2023, On-campus, UC - Canberra, Bruce (211815)
- Semester 1, 2023, On-campus, UC - TAFE Queensland, South Bank (211817)
- Semester 1, 2022, On-campus, UC - Canberra, Bruce (206364)
- Semester 1, 2022, On-campus, UC - TAFE Queensland, South Bank (206366)
- Semester 1, 2021, On-campus, UC - Canberra, Bruce (199123)
- Semester 1, 2021, On-campus, UC - TAFE Queensland, South Bank (204224)
- Semester 1, 2020, Online, UC - Canberra, Bruce (193477)
- Semester 1, 2020, On-campus, UC - Canberra, Bruce (193476)
- Winter Term, 2019, On-campus, UC - Canberra, Bruce (191837)
- Semester 1, 2019, Online, UC - Canberra, Bruce (184243)
- Semester 1, 2019, On-campus, UC - Canberra, Bruce (184242)