Visual Branding and Identity Systems (11065.1)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| On-Campus
|| UC - Canberra, Bruce
UC - TAFE Queensland, South Bank
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Design And The Built Environment||Level 2 - Undergraduate Intermediate Unit|| Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Analyse the contemporary branding approach and the role of graphic designer;
2. Conduct critical research and analysis, and communicate a rationale for design concepts and final logo design to both client and audience; and
3. Develop an identity system and generate a comprehensive identity style guide for various media applications.
Graduate attributes1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites11062 Visual Communication Theory and Principles AND 11063 Principles of Typography and Layout
Equivalent units8601 Identity Systems
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2021||UC - Canberra, Bruce||Semester 1||08 February 2021||On-Campus||Ms Adrienne Walls-Nichols|
|2021||UC - TAFE Queensland, South Bank||Semester 1||08 February 2021||On-Campus||Mrs Ola Pak|
|2022||UC - TAFE Queensland, South Bank||Semester 1||07 February 2022||On-Campus||Mrs Ola Pak|
|2022||UC - Canberra, Bruce||Semester 1||07 February 2022||On-Campus||Ms Adrienne Walls-Nichols|
- Unit reading lists –Recommended readings:
Gavin Ambrose and Paul Harris (2015) Design Thinking and the Act or Practice of using your mind to Consider Design (2nd ed.), London, UK; New York, NY: Fairchild Books
Barnard, Malcolm (2005) Graphic Design as Communication, New York: Routledge
Carter, David (2007) The Big Book of Letterheads, Collins Design: NY
McAlhone, Stuart (1988) A Smile in the Mind, London: Phiadon Press Ltd.
Malamed, Connie (2009) Visual Language for Designers, Mass: Rockport.
Sherin, Aaris (2008) SustainAble, Beverly, Mass: Rockport Publishers
Eskilson, Stephen (2007) Graphic Design: A New History, London: Laurence King
Whitebred, David (2008) The Design Manual, Sydney: UNSW Press
Submission of assessment items
Extensions & Late submissions
Late Policy for this unit
This unit has substantial opportunities for feedback and self-assessment, and so students who have fully participated in the unit activities are unlikely to fail. In some cases, resubmission of a failed assignment will be possible if the assessment item can feasibly be brought up to a pass level. A typical example might be an assignment that fails due to a missing component that can readily be supplied in a resubmission. The maximum grade for a resubmitted assessment item is 50%. Resubmissions are given at the discretion of the unit convenor, and must be applied for in writing (via email) within one week of the assessment grade being released.
All extensions must be applied for in writing to the unit convenor no less than five days before the due date of the assignment, and preferably well before this. Extension requests should state the reason the extension is being requested (unless the basis for extension is part of adjustment advice from inclusion and welfare), and provide a proposed submission date. Students should not assume an extension will be automatically granted.
In this unit, we encourage you to be proactive about your work, to recognise early if you are not going to be able to meet a deadline, and to negotiate an extension if necessary. This is a more authentic, industry standard, approach to dealing with deadlines. As a result, this unit does not apply a penalty of 5% per day, and instead applies a pass/fail policy on late assignments.
Late assignments are assignments that are handed in after the due date and time, or after an agreed extension date. Assignments submitted less than seven days late will be marked on a pass/fail basis (maximum grade of pass, 50%) and will not be provided with any written feedback. This provides strong incentive to get it in on time or negotiate an extension. Assignments that are more than one week late will be deemed to have not been submitted and will receive a non-complete (NC) grade.
This policy is designed to encourage students to take ownership of their work and time commitments, while also allowing for some flexibility. We feel it is far better (and more typical of real work conditions) to seek an extension well before the due date than to hand in a late assignment. We appreciate that there needs to be some flexibility, but we expect all students to manage their time and to keep their tutors informed of any issues with their progress.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Inclusion and engagement
Students are advised that any adjustments to assessment need to be applied for in advance of the due date via email, in line with the late submission & extension policy for this unit.
Regular tutorial participation is extremely important to do well in this unit. It is possible many crucial elements of large assessments are completed in class and not participating in them might result in unnecessary hardship. In short, all assessments are intrinsically connected with tutorial activities. If a student is unable to make it to a class, as common courtesy they should let their tutor know via email, and organise with a classmate to catch up on the content missed. The students are also expected to check their UC student email and Canvas site for the unit daily for any updates or announcements.
Required IT skills
Students attempting this unit should have comprehensive knowledge of the Adobe Creative Suite, specifically, the applications Photoshop, Illustrator and InDesign. Without this knowledge, you may have to put in more effort to complete the projects. It is expected that, as a design student, you carry a sketch book and markers/pencils for all tutorial activities.
In place of a required text-book for this unit, students are encouraged to have an up to date student subscription to the Adobe Creative Cloud (specifically Illustrator, Photoshop, InDesign, XD, After Effects).
Work placement, internships or practicums
- Semester 1, 2021, On-Campus, UC - Canberra, Bruce (199123)
- Semester 1, 2021, On-Campus, UC - TAFE Queensland, South Bank (204224)
- Semester 1, 2020, Online, UC - Canberra, Bruce (193477)
- Semester 1, 2020, On-Campus, UC - Canberra, Bruce (193476)
- Winter Term, 2019, On-Campus, UC - Canberra, Bruce (191837)
- Semester 1, 2019, Online, UC - Canberra, Bruce (184243)
- Semester 1, 2019, On-Campus, UC - Canberra, Bruce (184242)