Design for Digital Contexts (11064.1)

Please note these are the 2023 details for this unit
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Design for Digital Contexts
Available teaching periods Delivery mode Location
View teaching periods On-Campus
 South Bank, QLD
Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Design And The Built Environment Level 2 - Undergraduate Intermediate Unit Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
This unit considers how principles of visual communication design can be applied within digital contexts. Students will obtain a theoretical understanding of the digital design process and learn how to utilise emerging development methodologies whilst producing highly creative and innovative digital prototypes. This process of development will allow students to understand the fundamental connection between the underlying code and the digital work a user can experience and interact with.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Identify and critique digital design processes and development methodologies;
2. Adapt and apply visual communication design techniques to new digital contexts; and
3. Produce creative and innovative digital prototypes to solve conceptual and real-world design problems.


Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology


Prerequisites

Students must have passed 11062 Visual Communication Theory and Principles OR passed 3 credit points from the following:
11063 Principles of Typography and Layout,
SM0003 Specialist Major in Digital Media,
SM0011 Specialist Major in Interaction Design,
SM0077 Specialist Major in Game Design

UC Brisbane students can enrol in this unit by submitting a waiver request.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2024 South Bank, QLD Semester 1 05 February 2024 On-Campus Ms Alaina Jones
2024 Bruce, Canberra Semester 1 05 February 2024 On-Campus Mr Pete Anderson
Not available

Required texts

Chion, Murch, W., & Gorbman, C. (1994). Audio-vision: sound on screen. Columbia University Press.

Students will be required to read recommended chapters and watch videos through LinkedIn Learning throughout the semester. 

Submission of assessment items

Extensions & Late submissions

Late Policy for this unit

Resubmission

This unit has substantial opportunities for feedback and self-assessment, and so students who have fully participated in the unit activities are unlikely to fail. In some cases, resubmission of a failed assignment will be possible if the assessment item can feasibly be brought up to a pass level. A typical example might be an assignment that fails due to a missing component that can readily be supplied in a resubmission. The maximum grade for a resubmitted assessment item is 50%. Resubmissions are given at the discretion of the unit convenor, and must be applied for in writing (via email) within one week of the assessment grade being released.

Extensions

All extensions must be applied for in writing to the unit convenor no less than five days before the due date of the assignment, and preferably well before this. Extension requests should state the reason the extension is being requested (unless the basis for extension is part of adjustment advice from inclusion and welfare), and provide a proposed submission date. Students should not assume an extension will be automatically granted.

Late Penalties

In this unit, we encourage you to be proactive about your work, to recognise early if you are not going to be able to meet a deadline, and to negotiate an extension if necessary. This is a more authentic, industry standard, approach to dealing with deadlines. As a result, this unit does not apply a penalty of 5% per day, and instead applies a pass/fail policy on late assignments. 

Late assignments are assignments that are handed in after the due date and time, or after an agreed extension date. Assignments submitted less than seven days late will be marked on a pass/fail basis (maximum grade of pass, 50%) and will not be provided with any written feedback. This provides strong incentive to get it in on time or negotiate an extension. Assignments that are more than one week late will be deemed to have not been submitted and will receive a non-complete (NC) grade.

This policy is designed to encourage students to take ownership of their work and time commitments, while also allowing for some flexibility. We feel it is far better (and more typical of real work conditions) to seek an extension well before the due date than to hand in a late assignment. We appreciate that there needs to be some flexibility, but we expect all students to manage their time and to keep their tutors informed of any issues with their progress.

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

Learner engagement

The expected workload for this unit is around 10 hours per week on average, in accordance with the assumtion that for a 3 credit point unit the total notional workload over the semester or term is 150 hours.

Please note that extension requests due to workload or employent commitments will not be approved except in extenuating circumstances, and should be submitted with references from a doctor or counselling service. 

Inclusion and engagement

Students are advised that any adjustments to assessment need to be applied for in advance of the due date via email, in line with the late submission & extension policy for this unit. 

Participation requirements

Participation in all tutorial sessions is expected.

Participation in all discussions/reflections and presentations is mandatory. 

Required IT skills

This unit teaches the fundamentals of Adobe After Effects and assumes no prior knowledge of this software. It is expected that, as a design student, you carry a sketch book and markers/pencils for all tutorial activities.

In-unit costs

In place of a required text-book for this unit, students are encouraged to have an up to date student subscription to the Adobe Creative Cloud (specifically Illustrator, Photoshop, After Effects).

Work placement, internships or practicums

None