Visual Communication Theory and Principles (11062.1)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| On-Campus
|| UC - University of Canberra College, Bruce
UC - TAFE Queensland, South Bank
UC - Canberra, Bruce
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Design And The Built Environment||Level 1 - Undergraduate Introductory Unit|| Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Identify functions of visuals in communication;
2. Develop visualisation skills and techniques for solving visual communication problems; and
3. Identify concepts in the psychology of perception, colour theory, cognition and aesthetics and their relation to visual design and communication.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2021||UC - University of Canberra College, Bruce||UC College Trimester 1||22 February 2021||On-Campus||Mr James Young|
|2021||UC - TAFE Queensland, South Bank||Semester 2||02 August 2021||On-Campus||Mrs Ola Pak|
|2021||UC - Canberra, Bruce||Semester 2||02 August 2021||On-Campus||Dr Mehves Cetinkaya Sendas|
|2021||UC - University of Canberra College, Bruce||UC College Trimester 3||18 October 2021||On-Campus||Mr James Young|
|2022||UC - Canberra, Bruce||Semester 2||01 August 2022||On-Campus||Dr Mehves Cetinkaya Sendas|
|2022||UC - TAFE Queensland, South Bank||Semester 2||01 August 2022||On-Campus||Mrs Ola Pak|
|2022||UC - University of Canberra College, Bruce||UC College Trimester 3||17 October 2022||On-Campus||Mr James Young|
David Dabner, Sandra Stewart, Abbie Vickerss (2017) Graphic Design School: The Principles and Practice of Graphic Design, New York: Wiley
Gail Anderson and Steven Heller (2016) The Graphic Design Idea Book, London: Laurence King Publishing Ltd, ebook link: http://webpac.canberra.edu.au/record=b1928109~S4
Ellen Lupton and Jennifer Cole Phillips (2015) Graphic Design: The New Basics, New York: Princeton Architectural Press; Baltimore: Maryland Institute College of Art, ebook link: http://webpac.canberra.edu.au/record=b1840670~S4
Steven Heller (2014) Design Literacy: Understanding Graphic Design, New York: Allworth Press, ebook link: http://webpac.canberra.edu.au/record=b1308886~S4
Submission of assessment items
Extensions & Late submissions
This unit has substantial opportunities for feedback and self-assessment, and so students who have fully participated in the unit activities are unlikely to fail. In some cases, resubmission of a failed assignment will be possible if the assessment item can feasibly be brought up to a pass level. A typical example might be an assignment that fails due to a missing component that can readily be supplied in a resubmission. The maximum grade for a resubmitted assessment item is 50%. Resubmissions are given at the discretion of the unit convenor, and must be applied for in writing (via email) within one week of the assessment grade being released.
All extensions must be applied for in writing to the unit convenor no less than three days before the due date of the assignment, and preferably well before this.
Extension requests should state the reason the extension is being requested (unless the basis for extension is part of adjustment advice from inclusion and welfare), and provide a proposed submission date. Students should not assume an extension will be automatically granted.
In this unit, we encourage you to be proactive about your work, to recognise early if you are not going to be able to meet a deadline, and to negotiate an extension if necessary. This is a more authentic, industry standard, approach to dealing with deadlines. As a result, this unit does not apply a penalty of 5% per day, and instead applies a pass/fail policy on late assignments.
Late assignments are assignments that are handed in after the due date and time, or after an agreed extension date. Assignments submitted less than seven days late will be marked on a pass/fail basis (maximum grade of pass, 50%) and will not be provided with any written feedback. This provides strong incentive to get it in on time or negotiate an extension. Assignments that are more than one week late will be deemed to have not been submitted and will receive a non-complete (NC) grade.
This policy is designed to encourage students to take ownership of their work and time commitments, while also allowing for some flexibility. We feel it is far better (and more typical of real work conditions) to seek an extension well before the due date than to hand in a late assignment. We appreciate that there needs to be some flexibility, but we expect all students to manage their time and to keep their tutors informed of any issues with their progress.
It is advised to attend the unit regularly in order to understand the full subject.
Required IT skills
Basic Knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Work placement, internships or practicums
Equivalent units8602 Introduction to Graphic Design Practice.
- Semester 2, 2021, On-Campus, UC - Canberra, Bruce (199592)
- Semester 2, 2021, On-Campus, UC - TAFE Queensland, South Bank (204233)
- UC College Trimester 1, 2021, On-Campus, UC - University of Canberra College, Bruce (203868)
- Semester 2, 2020, On-Campus, UC - Canberra, Bruce (195386)
- UC College Trimester 2, 2020, On-Campus, UC - University of Canberra College, Bruce (203245)
- Semester 2, 2019, Online, UC - Canberra, Bruce (192012)
- Semester 2, 2019, On-Campus, UC - Canberra, Bruce (184249)