Professional Orientation (Communication and Media) (10335.4)

As you begin your Bachelor of Communication and Media, this unit will introduce you to the foundations of academic and professional practice in the field. You will develop core literacies essential for university success, including research, critical reading, and writing for both academic and professional contexts. At the same time, you will begin constructing your professional identity, exploring what it means to be a communication and media professional and developing key professional assets you will continue to refine throughout your degree. You will also examine the diversity of roles within the communication and media industries, considering how evolving social, cultural, and technological trends shape the future of professional practice. By the end of this unit, you will have the skills and confidence to successfully navigate university and start building the foundations of your professional career.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Develop an emerging professional identity by assembling draft components for key professional assets;
2. Identify key skills, knowledge and attitudes essential for success in communication and media careers;
3. Develop and apply foundational academic literacies, including research, critical reading, and writing, in both academic and professional contexts; and
4. Produce academic and professional texts that demonstrate an understanding of audience expectations, structure, tone and appropriate conventions.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways

Prerequisites

None.

Corequisites

None.

Incompatible units

10333 Professional Orientation (Arts), 10334 Professional Orientation (Built Environment), 10336 Professional Orientation (Design)

Equivalent units

9799 Foundations in Professional Planning

Assumed knowledge

None.