Business Model Development (10279.2)

In this unit, students will be introduced to the core concepts of a business model and the importance of each in creating unique value and sustainable business success.

In addition to the foundational understanding of core components of business models, students will develop skills in assessing current and future risk and opportunity of a business model, based on strategic market analysis and forward planning. They will also have an opportunity to develop new, innovative business models utilising principles and frameworks learnt.

This unit is delivered online, requiring students to self-manage their workload, developing many skills required of outstanding graduates.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Define and articulate the core components of an organisation's business model and its importance towards an organisation's success;
2. Explain the interaction between key factors of a business model and the impacts of that interaction on the model;
3. Evaluate an existing business model in relation to the surrounding market conditions;
4. Identify and communicate opportunities for improvement and innovation within an existing business model; and
5. Propose business models that reflect market opportunities and business environment.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

None

Corequisites

Students must be enrolled in one of the following courses: 332JA OR 333JA OR 334JA OR 335JA AND
Must be enrolled in, or have passed, 9924 Fundamentals of Entrepreneurship AND 9958 Fundamentals of Marketing

Incompatible units

None.

Equivalent units

9959 Business Model Analysis

Assumed knowledge

None.