Networks and Social Media PG (10150.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Arts And Communications||Post Graduate Level|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Demonstrate a critical understanding of how networks impact communication and diffusion, security and social change issues, organisational leadership and the development of strategy;
2. Demonstrate a high-level ability to identify, map, evaluate and communicate the connections between issues, organisations and people in the context of online campaigns and controversies; and
3. Demonstrate high-level conceptual and practical engagement with the analytics tools required to manage and analyse an organisation's social media footprint and strategic response capability.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
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The list of weekly required readings will be made available on Canvas.
In addition, students are encouraged to broaden their understanding of unit content by reading the following:
For network science and online networks:
David Easley and Jon Kleinberg (2010) Networks, Crowds, and Markets: Reasoning About a Highly Connected World.
Cambridge University Press. Available free from https://www.cs.cornell.edu/home/kleinber/networks-book/
For social media campaigns:
Carolyn Mae Kim (2016) Social Media Campaigns. Strategies For Public Relations and Marketing. Routledge.
Tracy L. Tuten and Michael R. Solomon (2018) Social Media Marketing. Sage.
Inclusion and engagement
It is essential to take part in weekly seminar activities. Failure to do so will compromise your ability to successfully engage with unit content.
Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:
- Practise good hand hygiene, washing hands regularly;
- If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
- Practise effective physical distancing;
- Follow all directions of teaching and other UC staff regarding safety measures;
- Stay off campus if you are unwell and get tested according to ACT Government guidelines, and
- Follow University communications about campus arrangements https://www.canberra.edu.au/coronavirus-advice
Required IT skills
No pre-existing skills are required.
Students are responsible for creating accounts for, and meaningfully engaging with, social media and web analytical tools which are listed in the schedule. Students must take care to create accounts for the tools listed in advance of the weekly seminars.
Work placement, internships or practicums
Students are expected to draw on their professional experience where relevant.