Major in Marketing and Sales Management (Restricted) (MJ0233)

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Major in Marketing and Sales Management (Restricted)

Faculty	Discipline	Credit points
	Canberra Business School	24

Introduction

The major in Marketing and Sales Management provides students with a targeted combination of management theory and practice and practical marketing and sales techniques. This grounded approach will produce work-ready graduates who can integrate easily and quickly into a professional commercial environment. Graduates will be equipped for traditional marketing research and management roles, as well as sales and other areas with strong customer interfacing requirements.

Prerequisite and/or Corerequisite: The major is restricted to students in 256HG Bachelor of Business (Marketing Management)

Assumed knowledge

None

Additional information

None.

Referenced courses

Bachelor of Business (Marketing Management) (256HG.1)

Requirements

Marketing Principles (9159) | 3 credit points — Level 1 *

Professional Selling (9163) | 3 credit points — Level 1 *

Advertising and Promotions Management (9167) | 3 credit points — Level 2 *

Business to Business Marketing (9171) | 3 credit points — Level 2 *

Sales Management (9172) | 3 credit points — Level 2 *

Marketing Research (9175) | 3 credit points — Level 3 *

Interactive and Online Marketing (9176) | 3 credit points — Level 3 *

Marketing Management (9180) | 3 credit points — Level 3 *

Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.

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Major in Marketing and Sales Management (Restricted) (MJ0233.1)