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Student experience at the heart of digital transformation

Newsroom staff

11 July 2018: The University of Canberra has partnered with Isobar Group to transform the student journey online.

The project will enhance students’ online experience through advanced digital engagement and conversion and retention strategies, while supporting students throughout their academic life and beyond.

The new platform will position the University as one of Australia’s most digitally progressive tertiary institutions. The personalisation and optimisation of a student’s digital touch points will provide a contextual, intuitive and student-centric experience by delivering relevant information to individuals over the course of their engagement with the University.

Director of Student Connect Scott Nichols said the online experience was an important way of making students feel connected to the University.

“The digital transformation will place future and current students at the very heart of the journey to drive more engaging, rewarding and satisfying experiences,” Mr Nicholls said.

“This is an industry-leading project and we are pleased to partner with Isobar, and its network via Accordant, Linked by Isobar and Adobe, to deliver this initiative.”

The program will see Isobar Group partner with Adobe to deliver their largest joint project to date on the Adobe Experience Cloud.

It will deliver a single cohesive experience-based platform using Adobe Experience Manager (AEM) which will be accessible across all digital devices and seamlessly integrated with relevant University of Canberra systems.

The initial rollout of the program is set for later this year.