Applied Entrepreneurship - Promotions and Launch (6cp) (9942.1)
Please note these are the 2017 details for this unit
Available teaching periods | Delivery mode | Location |
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View teaching periods | ||
EFTSL | Credit points | Faculty |
0.25 | 6 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
School Of Management | Level 3 - Undergraduate Advanced Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Based on all work conducted thus far, students will be required to prepare for an official launch of their ventures. Students will be expected to build upon prototype marketing campaigns, utilise new and existing industry relationships and utilise their entrepreneurial skills, to plan launch events relevant and appropriate according to the venture they are working on. After this is complete, students will then be required to analyse market response, reflect upon key lessons and develop new strategies that can be deployed for ongoing venture development. At this point, students must conduct thorough analysis of their progress thus far, further adjusting their business model towards the goal of an ultimately sustainable business that can be continued post-graduation.
1.Demonstrate an ability to integrate broad skills sets and disciplines to plan entrepreneurial venture launch strategies;
2. Use effective communication to convey the launch strategy to relevant and appropriate stakeholders;
3. Conduct thorough analysis of venture progress to date;
4. Demonstrate an ability to critically respond to feedback, and adjust plans accordingly; and
5. Create an appropriate risk analysis, identifying potential challenges and strategies to mitigate these.
Learning outcomes
On successful completion of this unit, students will be able to:1.Demonstrate an ability to integrate broad skills sets and disciplines to plan entrepreneurial venture launch strategies;
2. Use effective communication to convey the launch strategy to relevant and appropriate stakeholders;
3. Conduct thorough analysis of venture progress to date;
4. Demonstrate an ability to critically respond to feedback, and adjust plans accordingly; and
5. Create an appropriate risk analysis, identifying potential challenges and strategies to mitigate these.
Prerequisites
Applied Entrepreneurship - Fundraising and Pitching (6cp), 9941Corequisites
Enrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JAIncompatible units
NONE.Equivalent units
NO.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Not available