Competitive Market Positioning (9929.2)
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|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 1 - Undergraduate Introductory Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Demonstrate an ability to effectively analyse the current standing of a market;
2. Align organisational competencies and behaviours with market requirements and opportunities;
3. Identify market forces and the potential for impact on a business;
4. Build in-depth positioning strategies; and
5. Develop a range of effective and appropriate communications for a range of audiences.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
PrerequisitesFundamentals of Marketing, 9958
CorequisitesEnrolment in one of the following courses: Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA; Bachelor of Applied Entrepreneurship, 334JA; or Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA.
Assumed knowledgeFundamental concepts of marketing, marketing strategy, market concepts and customer behaviour.
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Submission of assessment items
Extensions & Late submissions
The below is applicable to Ducere students:
All coursework must be submitted online via the submission portals set up within the Ducere Learning Management System.
The submission file name should be in the following format:
Further details can be found in the Ducere Course Outline
Special assessment requirements
To pass this unit, students must obtain an aggregate mark of 50% or more.
Daily activity on the Ducere Learning Management System is strongly recommended.
Required IT skills
Proficiency in the Microsoft Office suite or equivalent is highly recommended.
A desire to explore new software and technologies is encouraged.
Basic navigation skills to utilise the Learning Management System effectively.
Work placement, internships or practicums