Competitive Market Positioning (9929.2)
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|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 1 - Undergraduate Introductory Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
This unit is delivered self-paced online, requiring students to self-manage their work load, developing many skills required of outstanding graduate students.
Learning outcomesOn successful completion of this unit, students will be able to:
1. Demonstrate an ability to effectively analyse the current standing of a market;
2. Align organisational competencies and behaviours with market requirements and opportunities;
3. Identify market forces and the potential for impact on a business;
4. Build in-depth positioning strategies; and
5. Develop a range of effective and appropriate communications for a range of audiences.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
PrerequisitesFundamentals of Marketing, 9958
CorequisitesEnrolment in one of the following courses: Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA; Bachelor of Applied Entrepreneurship, 334JA; or Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA.
Assumed knowledgeFundamental concepts of marketing, marketing strategy, market concepts and customer behaviour.
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There is no set text for this unit.
Instead, a set of readings will be available on the Ducere Learning Management System.
Submission of assessment items
Extensions & Late submissions
The below is applicable to Ducere students:
All coursework must be submitted online via the submission portals set up within the Ducere Learning Management System.
The submission file name should be in the following format:
Further details can be found in the Ducere Course Outline
Special assessment requirements
To pass this unit, students must obtain an aggregate mark of 50% or more.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Daily activity on the Ducere Learning Management System is strongly recommended.
Required IT skills
Proficiency in the Microsoft Office suite or equivalent is highly recommended.
A desire to explore new software and technologies is encouraged.
Basic navigation skills to utilise the Learning Management System effectively.
Work placement, internships or practicums