Competitive Market Positioning (9929.2)

Please note these are the 2020 details for this unit
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Competitive Market Positioning
Available teaching periods Delivery mode Location
View teaching periods
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
Canberra Business School Level 1 - Undergraduate Introductory Unit Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
In this unit, students will build upon basic marketing strategy knowledge to develop a market positioning strategy. Students will be introduced to more complex theories and frameworks to support decision-making and position themselves attractively in competitive markets, considering market trends, market composition and competitor strategies and activity.

This unit is delivered self-paced online, requiring students to self-manage their work load, developing many skills required of outstanding graduate students.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Demonstrate an ability to effectively analyse the current standing of a market;
2. Align organisational competencies and behaviours with market requirements and opportunities;
3. Identify market forces and the potential for impact on a business;
4. Build in-depth positioning strategies; and
5. Develop a range of effective and appropriate communications for a range of audiences.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development


Prerequisites

Fundamentals of Marketing, 9958

Corequisites

Enrolment in one of the following courses: Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA; Bachelor of Applied Entrepreneurship, 334JA; or Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA.

Incompatible units

None.

Equivalent units

No.

Assumed knowledge

Fundamental concepts of marketing, marketing strategy, market concepts and customer behaviour.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

There is no set text for this unit.

Instead, a set of readings will be available on the Ducere Learning Management System.

Submission of assessment items

Extensions & Late submissions

The below is applicable to Ducere students:

All coursework must be submitted online via the submission portals set up within the Ducere Learning Management System.

The submission file name should be in the following format:

  • StudentID_UnitCode_Assignment#
    Example: 3123456_9123_A1

Further details can be found in the Ducere Course Outline

Special assessment requirements

To pass this unit, students must obtain an aggregate mark of 50% or more.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

Daily activity on the Ducere Learning Management System is strongly recommended.

Required IT skills

  • Proficiency in the Microsoft Office suite or equivalent is highly recommended.

  • A desire to explore new software and technologies is encouraged.

  • Basic navigation skills to utilise the Learning Management System effectively.

In-unit costs

None.

Work placement, internships or practicums

None.