Marketing and Innovation (9707.1)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|Discipline Of Creative And Cultural Practice||Level 3 - Undergraduate Advanced Unit|| Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
Learning outcomes1. Upon successful completion of this unit, students will be able to: Employ marketing principles to identify product in a relevant creative discipline;
2. Apply analysis to identify viable markets in a creative context;
3. Prepare a marketing plan for relevant creative products;
4. Use digital media (including social media) to promote a product and/or service; and
5. Operate effectively as part of a collaborative multi-disciplinary team.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
Lists of required texts/readings
A specific set of readings will be provided before and in lectures. Students will be alerted to these at the beginning of semester and these will inform discussion and tutorial sessions.
For Unit readings and resources in the University of Canberra Library
Link to search page for Unit Readings (print materials)
Link to search page for eReserve (electronic materials)
Submission of assessment items
Extensions & Late submissions
All assessment items will be submitted online via the unit Moodle site The first page of each assessment submission should include the following information:
Word Count (if applicable):
I certify that:
• the attached assignment is my own work and no part of this work has been written for me by any other person except where such collaboration has been authorised by the lecturer/s concerned;
• material drawn from other sources has been fully acknowledged as to author/creator, source and other bibliographic details according to unit-specific requirements for referencing; and
• no part of this work has been submitted for assessment in any other unit in this or another Faculty except where authorised by the lecturer/s concerned.
Learning will be most effective in this course when students and teaching staff engage face to face.
Students are expected and vigorously encouraged to attend and actively participate in all lectures, and workshops. If a student misses lectures or workshops, regardless of reason, it may negatively impact upon their final assessment, due to them having missed important educational information and material. Announcements that are made at lectures, and via class email, are deemed to be made to the whole group.
Required IT skills
Students require a general computing skills in applications such as word, PowerPoint and basic internet search capability.
(Note: To calculate your unit fees see: How do I calculate my fees?.
The online UC Co-op Textbook Search is available for purchasing text books.)
Work placement, internships or practicums
- Semester 2, 2018, On-Campus, UC - TAFE Queensland, Townsville (183412)
- Semester 2, 2018, On-Campus, UC - TAFE Queensland, Nambour (183413)
- Semester 2, 2018, On-Campus, UC - TAFE Queensland, Coomera (178314)
- Semester 2, 2018, On-Campus, UC - TAFE Queensland, South Bank (178315)
- Semester 2, 2017, On-Campus, UC - TAFE Queensland, Coomera (165490)
- Semester 2, 2017, On-Campus, UC - TAFE Queensland, South Bank (164677)
- Semester 2, 2016, On-Campus, UC - TAFE Queensland, South Bank (158773)