Social Media G (9436.2)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-Campus |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Science And Technology |
| Discipline | Study level | HECS Bands |
| Academic Program Area - Technology | Graduate Level | Band 2 2021 (Commenced After 1 Jan 2021) Band 3 2021 (Commenced Before 1 Jan 2021) |
This unit is co-taught with unit 9369 Social Media.
Learning outcomes
At the successful completion of this unit students will be able to:1. Build advanced digital literacy skills that focus on learning how to use different social media channels and use digital tools to participate in civic engagement;
2. Critically analyse and evaluate personal social media technology usage, online strategies, risk management and governance; and
3. Acquire an in-depth understanding of frameworks and strategies of digital and online engagement and relationship building for business, government and not-for-profits.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
Prerequisites
None.Corequisites
None.Incompatible units
9369 Social Media.Equivalent units
None.Assumed knowledge
IT skills: students need to possess the ability to use on-line searching tools from the Internet, a word processor and other software applications to undertake various assignments in the subject.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-Campus | Dr Blooma John |
| 2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-Campus | Dr Blooma John |
Required texts
None
Submission of assessment items
Extensions & Late submissions
Students should keep a copy of all assessment items that are submitted at least until unit grades have been published at the end of semester. The unit convenor reserves the right to question students on any of their submitted work for moderation and academic integrity purposes, which may result in an adjustment to the marks awarded for a specific task.
Special assessment requirements
All items of assessment must be satisfactorily completed in order to be eligible for a PASS grade. Failure to submit any single piece of assessment will result in failure in the unit. You will not fail if you do not submit one of the quizzes.
Your overall grade is determined by the sum of your marks for each of your assessment items. In order to pass this unit, students have to obtain a mark of 50% or greater for the assessment as a whole. Higher grades will be awarded on the basis of the total mark being ≥ 65% for a credit, ≥ 75% for a distinction and ≥ 85% for a high distinction. Section 9 of the UC Assessment Policy (https://guard.canberra.edu.au/policy/policy.php?pol_id=3243) describes grades and their numerical equivalents. Some scaling of marks and academic judgement may be applied to determine students' final grades - in this process no student will be disadvantaged.
In the case of any assignment that places you in jeopardy of a Fail in the whole unit, appropriate moderation procedures will be used.
The assessment items in this unit are meant to assess your understanding and application of the subject material. You are expected to apply and demonstrate this knowledge in all assessment items.
If there is any doubt with regard to the requirements of any assignment or assessment procedure, the onus for clarifying the issue rests with the student who should contact the lecturer about the matter. Students should keep a copy of all assessment items that are submitted at least until unit grades have been published at the end of the semester.
Referencing requirements:
In all submitted written work, the referencing should comply with the author-date, 'Harvard' referencing style, as outlined in the University Library Citation Guide available at:
http://canberra.libguides.com/referencing
Any work that has not been appropriately referenced, or has not made a reasonable attempt to follow the Harvard referencing style will be returned unmarked for resubmission. In such cases, the maximum mark that will be attainable will be 60% of the marks allocated to that assessment item.
Academic integrity
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Learner engagement
| Activities | Due dates | Effort (in hours) |
| Module participation and reflection | 6 hrs x 12 weeks | 72 |
| Quiz | week 4, 9, 13 | 30 |
| Online strategy design | week 9 and 12 | 48 |
| Total hours of effort | . | 150 |
Module participation and reflection is based on the weekly task completion. You need to be active in the online discussion during the weeks that have module participation and reflection by actively participating in the online discussion. Materials will be posted in Canvas.
Participation requirements
Your participation in lectures, workshops and tutorial activities will enhance your understanding of the unit content and therefore the quality of your assessment responses. Lack of participation may result in your inability to satisfactorily pass assessment items.
Required IT skills
Ability to use the Canvas site, the internet, related social media tools and other digital technologies introduced on the course (for which full instruction will be given).
Work placement, internships or practicums
None
Additional information
Announcements posted to the subject website are deemed to have been made to all students. Students will be required to use their University of Canberra student email account for email communication with the Unit Convenor.
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