Sport Marketing (9373.1)

Please note these are the 2014 details for this unit
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Sport Marketing
Available teaching periods Delivery mode Location
View teaching periods
EFTSL Credit points Faculty
0.125 3 Faculty Of Health
Discipline Study level HECS Bands
Discipline Of Sport And Exercise Science Level 3 - Undergraduate Advanced Unit Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
This unit will explore marketing concepts as they relate to sport at all levels: elite, professional, and grassroots. It will inspect various sport markets, strategies for marketing, market research, planning marketing objectives and carrying out market research for a sport organisation.

Learning outcomes

On completion of this unit students should be able to:

1. Situate the role of marketing within contemporary sport organisations
2. Appreciate the central role of market research and segmentation principles in understanding participants and spectators as consumers
3. Critically analyse relevant marketing frameworks, concepts and practises available to contemporary sport organisations;
4. Design and conduct market research to guide strategic sport marketing; and
5. Develop and present appropriate marketing strategies to strategically direct sports marketing efforts based on market research


Graduate attributes

3. UC graduates are lifelong learners - evaluate and adopt new technology
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development


Prerequisites

None

Corequisites

None.

Incompatible units

8394 Sport as a Product

Equivalent units

8394 Sport as a Product.

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

Required reading will be periodically posted on the Canvas site.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

Students enrolled on-campus in Bruce are expected to attend lectures and tutorials.

Student enrolled in the online unit are expected to review the ECHO360 recordings of lectues and participant in the online tutorials.

Students will be required to collect market research data outside of class time. Students may wish to use social media to collect this data. 

Required IT skills

Pertinent for those studying online:

This unit involves online meetings in real time using the Blackboard Collaborate tool. Blackboard Collaborate provides a virtual classroom or meeting room where you can communicate in real time with your lecturer and other students. To participate verbally, rather than just typing, you will need a microphone. For best audio quality we recommend a microphone and speaker headset. For more information and to test your computer, please visit the LearnOnline Student Help and click on the link to Blackboard Collaborate.

Work placement, internships or practicums

None