Social Media (9369.2)

Please note these are the 2025 details for this unit
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Social Media
Available teaching periods Delivery mode Location
View teaching periods On-Campus
 Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Science And Technology
Discipline Study level HECS Bands
Academic Program Area - Technology Level 2 - Undergraduate Intermediate Unit Band 2 2021 (Commenced After 1 Jan 2021)
Band 3 2021 (Commenced Before 1 Jan 2021)
The focus of the unit is demonstrate the social media technologies being used in organisations for business, civic and social purposes. Use of information and communications technologies is also essential in supporting networked, dialogic learning, and the addition of emerging digital tools (Twitter, blogs, wikis, Facebook) may enable rapid communication, collaboration and engagement with government, commence and society. We will look at tools and their application in different domains. It will equip learners with skills to engage online including online strategies, management, risk, and governance issues. Topics may deal with the role of social technologies in organisations, models and frameworks of online participation to understand meaningful approaches to online engagement, regardless of the specific tools or social media used. Lastly ethical concerns and changing expectations of using social technologies in organisation will be explored.

This unit is co-taught with 9436 Social Media G.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Build a relevant set of digital literacy skills that focus on learning how to use different social media channels and use digital tools to participate in civic engagement;

2. Analyse and evaluate personal social media technology usage, online strategies, risk management and governance; and
3. Use frameworks and strategies of online engagement and relationship building for business, government and not-for-profits.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development


Prerequisites

Completion of 12cp.

Corequisites

None.

Incompatible units

9436 Social Media G.

Equivalent units

None.

Assumed knowledge

IT skills: students need to possess the ability to use on-line searching tools from the Internet, a word processor and other software applications to undertake various assignments in the subject.
Availability for enrolment in 2025 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2024 Bruce, Canberra Semester 1 05 February 2024 On-Campus Dr Blooma John
2025 Bruce, Canberra Semester 1 03 February 2025 On-Campus Dr Blooma John
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

None

Submission of assessment items

Extensions & Late submissions

Students should keep a copy of all assessment items that are submitted at least until unit grades have been published at the end of semester. The unit convenor reserves the right to question students on any of their submitted work for moderation and academic integrity purposes, which may result in an adjustment to the marks awarded for a specific task.

Special assessment requirements

All items of assessment must be satisfactorily completed in order to be eligible for a passing grade. Failure to submit any single piece of assessment will result in failure in the unit. You will not fail if you don't submit one of the quizzes. 

Your overall grade is determined by the sum of your marks for each of your assessment items.  In order to pass this unit, students have to obtain a mark of 50% or greater for the assessment as a whole. Higher grades will be awarded on the basis of the total mark being ≥ 65% for a credit, ≥ 75% for a distinction and ≥ 85% for a high distinction. Section 9 of the UC Assessment Policy (https://guard.canberra.edu.au/policy/policy.php?pol_id=3243) describes grades and their numerical equivalents. Some scaling of marks and academic judgment may be applied to determine students' final grades - in this process no student will be disadvantaged.

In the case of any assignment that places you in jeopardy of a Fail in the whole unit, appropriate moderation procedures will be used.

The assessment items in this unit are meant to assess your understanding and application of the subject material. You are expected to apply and demonstrate this knowledge in all assessment items.

If there is any doubt with regard to the requirements of any assignment or assessment procedure, the onus for clarifying the issue rests with the student who should contact the lecturer about the matter. Students should keep a copy of all assessment items that are submitted at least until unit grades have been published at the end of the semester.

Referencing requirements:

In all submitted written work, the referencing should comply with the author-date, 'Harvard' referencing style, as outlined in the University Library Citation Guide available at: 

http://canberra.libguides.com/referencing 

Any work that has not been appropriately referenced, or has not made a reasonable attempt to follow the Harvard referencing style will be returned unmarked for resubmission. In such cases, the maximum mark that will be attainable will be 60% of the marks allocated to that assessment item.

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

Learner engagement

Activities Due dates Effort (in hours)
Module participation and reflection  12 weeks x 6 hrs 72
Quiz Week 4,9,13 30
Online strategy design week 12 48
Total hours of effort    . 150

Module participation and reflection is based on the weekly task completion. You need to be active in the online discussion during the weeks that have module participation and reflection by actively participating in the online discussion. Materials will be posted in Canvas.

Participation requirements

Your participation in lectures, workshops, and online activities will enhance your understanding of the unit content and therefore the quality of your assessment responses. Lack of participation may result in your inability to satisfactorily pass assessment items.

Required IT skills

Ability to use the Canvas site, the internet, related social media tools and other digital technologies introduced on the course (for which full instruction will be given). 

Work placement, internships or practicums

None

Additional information

Announcements made at labs or posted to the subject website are deemed to have been made to all students. Students will be required to use their University of Canberra student email account for email communication with the Unit Convenor.

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