Promotion (9258.2)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| Discipline Of Creative And Cultural Practice | Level 3 - Undergraduate Advanced Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
On completion of this unit students will be able to:1. design and implement packaging and promotional materials for a completed short film or animation;
2. assemble a show reel from work created during the course of study;
3. develop a press kit and marketing plan for the distribution and promotion of a completed short film or animation.
Graduate attributes
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
Prerequisites
NoneCorequisites
None.Incompatible units
NoneEquivalent units
NoneAssumed knowledge
NONE| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
Required texts
Optional Texts/Readings:
Selling Your Film: A Guide to the Contemporary Marketplace by Eric Sherman
Ultimate Film Festival Survival Guide by Chris Gore
From Reel to Deal: Everything You Need to Create a Successful Independent Film by Dov S-S Simens
Introduction to Marketing by John Frain
Marketing: A Brief Introduction
by David Stokes and Wendy Lomax
Marketing: The One Semester Introduction
by Geoff Lancaster and Paul Reynolds
Submission of assessment items
Extensions & Late submissions
All assessment items will be submitted online via the unit Moodle site. The first page of each assessment submission should include the following information:
Student Name:
Student ID:
Assessment Name:
Word Count (if applicable):
Late submissions: 10% deduction per day for late submissions, a maximum of 3 days late. Any assessment task submitted later than 3 days will result in a fail. To pass the subject a student must submit every assessment task. Re-submissions can only receive a maximum of 50%.
Academic integrity
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Over view and details of each assessment item
5a Assessment overview
| Assessment item (including exams held in the exam period) |
Due date of assignments |
Weighting (total to equal 100%) |
Addresses learning outcome(s) |
Related generic skill(s) |
| Packaging |
Wk 4 |
20 |
1 |
Working Independently & with others. |
| Showreel |
Wk 9 |
40 |
2 |
Problem Solving. Analysis & Inquiry. |
| Press Kit |
Wk 13 |
40 |
3 & 1 |
Communication. Professionalism & Social Responsibility. |
5b Details of each assessment item
| Assessment Item 1 |
Packaging |
| Due date |
Friday 5pm. Week 4 |
| Learning outcomes and generic skills |
1. |
| Value |
20% |
| Suggested length |
|
| Instructions |
Students use design and layout software to create DVD covers and labels. Finished art is to be completed to a standard suitable for professional printing. The various materials are to be printed and assembled for implementation as prototypes. |
| Purpose of assignment |
The purpose of this assignment is to enable the student to:
design and implement packaging and promotional materials for a completed short film or animation |
| Marking criteria |
Students will be assessed on their ability to:
Design packaging and promotional materials Present packaging and promotional materials to a professional standard. |
| Submission details |
In class presentation of design mocks & submission of DVD disk & cover. |
| Assessment Item 2 |
Showreel |
| Due date |
Friday 5pm. Week 9 |
| Learning outcomes and generic skills |
2. |
| Value |
40% |
| Suggested length |
3-5min |
| Instructions |
Students edit a show reel of work created during the three years of the course. The show reel is to be delivered as a playable PAL DVD . Students may choose to produce multiple reels for different purposes e.g. a character animation reel as well as a separate lighting/texturing reel for animation, a cinematography reel and a separate editing reel for live action. |
| Purpose of assignment |
The purpose of this assignment is to enable the student to:
Select & present their work to a professional standard Develop skills of critical analysis Design & author a playable DVD |
| Marking criteria |
Students will be assessed on their ability to:
Select work of quality Present their work to professional standard Package the work as a DVD |
| Submission details |
Showreel DVD |
| Assessment Item 3 |
Press kit |
| Due date |
Friday 5pm. Week 13 |
| Learning outcomes and generic skills |
3. |
| Value |
40% |
| Suggested length |
|
| Instructions |
Students are required to produce a press kit for their major short film production, including synopsis, CV and biographical information of key cast and crew, poster art, DL cards and promotional still images. The press kit will be designed as both hard copy and for digital delivery. |
| Purpose of assignment |
The purpose of this assignment is to enable the student to:
design and implement materials needed to compile a Press Kit for a completed short film or animation |
| Marking criteria |
Students will be assessed on their ability to:
Design promotional materials. Present promotional materials to a professional standard. |
| Submission details |
Completed Press Kit. |
Participation requirements
Non participation may have a negative impact on a student's grade because they miss key learning opportunities
Required IT skills
Proficiency in word processing and LearnOnline Moodle are needed.
Work placement, internships or practicums
NA
