Marketing Research (9175.1)
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|View teaching periods|
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|School Of Management||Level 3 - Undergraduate Advanced Unit|| Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
Learning outcomesOn completion of this unit students will be able to:
1. demonstrate an understanding of marketing research theory and processes;
2. examine and critically evaluate how marketing research can assist marketing managers to make informed decisions;
3. investigate and apply each of the seven-step framework for marketing research;
4. analyse marketing research data;
5. examine the AMSRS code of professional behaviour for marketing research;
6. write a marketing research report.
Graduate attributes1. UC graduates are professional - communicate effectively
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
Prerequisites9159 Marketing Principles
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Malhotra, N, 2015, Essentials of Marketing Research– A Hands-On Orientation, Global Edition, Pearson Education Limited, UK
Submission of assessment items
Extensions & Late submissions
In addition, the front page of each assessment item will contain the following:
I certify that:
• the attached assignment is my own work and no part of this work has been written for me by any other person except where such collaboration has been authorised by the lecturer/s concerned;
• material drawn from other sources has been fully acknowledged as to author/creator, source and other bibliographic details according to unit-specific requirements for referencing; and
• no part of this work has been submitted for assessment in any other unit in this or another Faculty except where authorised by the lecturer/s concerned.
Special assessment requirements
There are 3 compulsory assessments and 2 online practice word/excel and SPSS sessions to be completed in this unit. Students may complete computer laboratory sessions and 2 online excel or SPSS assessment (online practice) requirement satisfactorily.
Students must achieve at least 50% overall mark having attempted all the 3 compulsory assessments to a satisfactory standard.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
This unit outline is a formal document and it is your responsibility to become familiar with its contents. If you have any questions about the unit outline please refer them to your Unit Convenor.
Applications for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances (that is, special consideration) should be submitted via email to the unit convener. Each application for an extension has to be supported by appropriate documentation. For advice on documentary evidence to support applications for extensions, please refer to the Deferred Examination Policy https://guard.canberra.edu.au/policy/policy.php?pol_id=3176.
"Students should apply for extensions before the due submission date, and are advised to do so as early as possible. Applications after the due submission date may be considered only in exceptional circumstances" Assessment Procedures 3.22.
Penalties for late submission or non-completion of mandatory assessment
This section only refers to students who have not been granted an extension (see above).
Students who do not submit assignments on time will be penalized 5% of the marks of the assignment per day or part day. Students who do not submit an assignment within 7 days of the deadline will be given a mark of 0 for the item.