Business to Business Marketing (9171.1)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| School Of Management | Level 2 - Undergraduate Intermediate Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
On completion of this unit students will be able to:1. contrast business-to-business (B2B) marketing and consumer marketing;
2. develop a deeper knowledge of B2B marketing concepts;
3. assess how pricing of goods and services is undertaken for business markets;
4. evaluate the application of e-commerce in logistics practice and supply chain management in delivering value to customers in business markets;
5. critically examine the nature and characteristics of the individual communication tools and media of the business promotional mix;
6. evaluate and critically analyse the essential elements in which businesses develop value-based propositions for their customers;
7. apply various business marketing tools to marketing problems and propose solutions.
Graduate attributes
1. UC graduates are professional - communicate effectively3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
Prerequisites
9159 Marketing PrinciplesCorequisites
None.Incompatible units
NONE.Equivalent units
NO.Assumed knowledge
NONE| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
Required texts
Hutt, MD & Speh, TW 2014, Business marketing management, 11th edn, Thomson South-Western, Mason, Ohio
Submission of assessment items
Special assessment requirements
The hurdle requirement within this unit is a compulsory aspect or component of the studies that must be complied with in order for you to be eligible to receive a pass grade. Hurdle requirements vary from course to course and are identified for the specific subject in the curriculum documentation. Hurdle requirements ensure that you are engaged with the full range of learning outcomes required for successful knowledge transfer during the course. The hurdle requirements for this subject of study are:
- You must achieve 45% for the final examination
- You must attempt all assessment items
- You must achieve an overall ‘Pass' grade in the unit (=50%+)
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Additional information
This unit outline is a formal document and it is your responsibility to become familiar with its contents. If you have any questions about the unit outline please refer them to your Unit Convenor.
Special consideration
Applications for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances (that is, special consideration) should be submitted via email to the unit convener. Each application for an extension has to be supported by appropriate documentation. For advice on documentary evidence to support applications for extensions, please refer to the Deferred Examination Policy https://guard.canberra.edu.au/policy/policy.php?pol_id=3176.
"Students should apply for extensions before the due submission date, and are advised to do so as early as possible. Applications after the due submission date may be considered only in exceptional circumstances" Assessment Procedures 3.22.
