Professional Media Project (7888.6)
Please note these are the 2019 details for this unit
Available teaching periods | Delivery mode | Location |
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View teaching periods | ||
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Level 3 - Undergraduate Advanced Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
This unit brings together teams of media creators to produce short video and/or digital media products for real-world clients within the community and small business sector. Using these productions as foundations, this unit examines the practices and theories of media business, financing and entrepreneurship through an analysis of the roles and strategies of a media producer. Students learn effective project management skills directed towards developing theoretical and applied knowledge in preparing a project budget, production planning and scheduling, risk assessments, insurance, legal, ethical and copyright issues, strategic marketing and distribution, and leadership skills.
1. Research, plan, produce and deliver a media product to the satisfaction of a real-world client;
2. Critically analyse the financial, legal, and industrial structures of the media production industries;
3. Demonstrate effective skills in financing, contracting, scheduling, budgeting and managing media productions; and
4. Engage cooperatively and productively as a member of a small production team.
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Research, plan, produce and deliver a media product to the satisfaction of a real-world client;
2. Critically analyse the financial, legal, and industrial structures of the media production industries;
3. Demonstrate effective skills in financing, contracting, scheduling, budgeting and managing media productions; and
4. Engage cooperatively and productively as a member of a small production team.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
A minimum of 12 credit points from the Advanced Media Arts Major (Restricted); or a completed minor in Media Arts.Corequisites
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Not available
Required texts
None
Participation requirements
Students must maintain a satisfactory level of attendance. Attendance below 80% may adversely affect your ability to complete the unit at a satisfactory level.
Required IT skills
Basic ability to use media software, dependant on brief details.
Work placement, internships or practicums
None