International Marketing (6380.6)

This unit explores the internationalisation of business and examines strategies for Australian and Asian firms engaged in international marketing. Topics include analysis of multinational trade and Australian business involvement; international marketing strategies and decisions on segmentation, product policy and product planning, pricing, channels of distribution, and international advertising; issues in international marketing research; multi country data analysis and international marketing information systems.

Learning outcomes

On successful completion of this unit, students will be able to:
1. The historical and structural environment in which the global marketer operates with emphasis on international institutions and the World Bank;
2. Embargoes and sanctions - regulation of international export and import controls;
3. The international cultural market as it affects marketers;
4. Foreign exchange and other risks;
5. Secondary international marketing research;
6. International product adaptation and promotion and pricing;
7. Channels of international distribution and logistics;
8. Licensing, franchising and export intermediaries; and
9. Counter trade and barter.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings

Prerequisites

6357 Introduction to Marketing OR 9521 Foundations of Marketing

Corequisites

None.

Assumed knowledge

None.