Professional Communication (Micro) (12276.1)

A 1-credit-point microcredential in Professional Communication that addresses documented gaps identified by industry: graduates' ability to communicate professionally and strategically by making informed choices about key messages, content, tone, format, and channel. This microcredential will develop undergraduate students' strategic thinking about workplace communication, considering audience needs and organisational context through culturally responsive messaging across diverse platforms.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Analyse audience needs, cultural contexts, and organisational requirements to make strategic choices about key messages, tone, format, and communication channels; and
2. Create and evaluate Professional Communications across multiple platforms using Professional Communication competencies including clarity in written and verbal expression, active listening, and appropriate responses to feedback.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline

Prerequisites

None.

Corequisites

None.

Incompatible units

12083 Organisational Storytelling: Producing Earned and Owned Media

Equivalent units

None.

Assumed knowledge

None.