Communication and Media: Find Your Path (12228.1)

What excites you most about communication and media? This unit lets you explore different areas of professional practice while building a foundational understanding of key disciplines in the field. Through an interactive, self-paced structure, you'll choose three of six major areas in communication and media: Marketing Communication, Public Relations & Strategic Communication, Journalism, Sports Media, Social Media & Content Creation, and Media Production.

Each module introduces key principles, industry expectations, core skills, and professional opportunities, helping you understand what each discipline involves and giving you a taste of professional practice. The unit culminates in a reflective process, where you will evaluate your learning across the modules, reflect on your interests, and discuss your study options before selecting your major, preparing you for the next stage of your degree.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Compare and discuss the key principles, practices, industry expectations, and core skills across specialisations in communication and media;
2. Apply fundamental skills and concepts from professional practice in communication and media through discipline-specific activities;
3. Analyse personal interests, strengths, skills, and goals in relation to professional pathways in communication and media; and
4. Reflect on learning experiences across the unit to make an informed decision about future learning pathways.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.