Play-by-Play: Sports Media Values (12225.1)

In this unit, you will learn about the professional, legal and ethical challenges for sports journalists and sports media practitioners. Through a series of 'real world' case studies, you will develop awareness about the complexities of reporting on important social issues, controversies and personal stories that are part of the breadth of topics sports journalists are required to cover. You will gain a greater understanding of the relationship between athletes and the media, and the role of public relations in sports news. The unit examines how sport and media influence each other, and the competition between the media and sporting organisations as providers of sports content.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Evaluate the professional challenges for sports journalists dealing with athletes, coaches, administrators and organisations;
2. Analyse the ethical and legal considerations in reporting on social and health issues related to sport;
3. Distinguish the difference between media and sporting organisations as the providers of sports news content; and
4. Assess advocacy and community building impacts at all levels of sport as influenced by sports media.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - evaluate and adopt new technology
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline

Prerequisites

Students must have passed 48 credit points.

Corequisites

None.

Incompatible units

None.

Equivalent units

11934 Sports Media and Society

Assumed knowledge

None.