Social Marketing - Marketing for Good (12157.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-campus Online self-paced |
Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
Canberra Business School | Level 2 - Undergraduate Intermediate Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Describe the key principles and concepts of social marketing;
2. Evaluate the ethical issues around the implementation of social marketing campaigns and programs;
3. Apply service design processes and social marketing theories to analyse real-world social and environmental problems in Australia; and
4. Create concepts and prototypes for a social marketing program that addresses real world problems.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | On-campus | Prof Rebekah Russell-Bennett |
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | Online self-paced | Prof Rebekah Russell-Bennett |
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