Marketing Analytics (12055.1)

Required texts

Prescribed textbook:

Essentials of Marketing Research, 5th Edition, Joseph F. Hair, David J. Ortinau, Dana E. Harrison

McGraw Hill Education.

Other recommended sources for developing a project (do not buy):

Pallant, L. (2002), SPSS Survival Manual, Allen & Unwin

Coakes, 2006, SPSS Without Anguish, John Wiley and Sons

Look online for various sources. 

Submission of assessment items

Extensions & Late submissions

All assignments are required to be submitted by the due date. 

 In this unit the following practice will be followed:

• 5% of the total marks allocated for that item of assessment will be deducted for each day the assessment is overdue.
• Late assessment submitted more than 7 days after the prescribed date and time without an extension will not be accepted for marking. In this case a student will not receive any marks for the relevant piece of assessment.

If for any reason you are unable to do an assignment by the due date you must submit, to the lecturer, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine and exceptional reason for requesting the extension.  If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:

• that you were unfit to complete the assignment;
• the date of the medical or counselling consultation; and
• the period for which you were / are / will be unfit to complete the assignment.

Students can apply for an extension to the submission due date for an assessment item due to extenuating, evidenced circumstances (specific details are found in the Assessment Procedures). An extension must be applied for before the due date. Documentary evidence (e.g. medical certificate) will be expected for an extension to be granted, however this will not guarantee that the application will be successful. The Unit Convener or relevant Program Director/Course Convener will decide whether to grant an extension and the length of the extension.

An Assignment Extension form is available from the Student Forms page.

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

Inclusion and engagement

It is strongly recommended that students who need assistance in undertaking the unit because of accessiblity reasons or an ongoing health condition register with the Inclusion and Engagement Office as soon as possible so that reasonable adjustment arrangements can be made.

Participation requirements

To pass this unit, students need an overall grade of at least 50%.

Required IT skills

Basic computer skill is expected. In this unit, students will learn how to use certain SPSS functions. 

Work placement, internships or practicums

A WIL based project will be included

• Semester 1, 2024, Online, UC - Canberra, Bruce (221440)
• Semester 1, 2024, On-Campus, UC - Canberra, Bruce (221430)