Streaming and Social (12026.1)

The ways we communicate are changing faster than ever, and media professionals must be willing and equipped to continually evolve their practice in order to successfully inform and entertain. In this unit, you will use existing and emerging social platforms to communicate effectively with networked audiences who are overwhelmed with content choices. In the production of a range of audio-visual content, you will focus on voice and performance, and develop presentation styles appropriate to contemporary modes of communication. You will ponder the challenges a post-broadcast environment presents to traditional notions of media and journalism, and explore ways that you can feed credible information into those networks.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Identify and consider ways to engage fragmented and networked audiences in a post-broadcast communications environment;
2. Create innovative, platform-appropriate multimedia content for distribution to a range of audiences;
3. Gather, evaluate and verify information from a range of sources including those not traditionally relied upon by journalists; and
4. Critically reflect on the changing media and information landscape and consider how it may evolve further.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas

Prerequisites

Must have passed 24 credit points.

Corequisites

None.

Incompatible units

None.

Equivalent units

11086 Sound Stories

Assumed knowledge

None.