Social Media Marketing G (11867.1)

Please note these are the 2022 details for this unit
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Social Media Marketing G
Available teaching periods Delivery mode Location
View teaching periods
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Arts And Communications Graduate Level Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Social media platforms can be one of the most powerful ways to create, grow and engage with communities. Those communities can be fans of your creative work, building a network of supporters to promote new ideas, or finding new consumers. This unit explores how to craft messages for and how to reach consumers through social media platforms. Includes how different social media platforms can be used to best engage with their audiences and how to build audiences through organic and paid promotion. Students will learn best practices on how to effectively plan and implement social media campaigns across different platforms, how to monitor and engage with social communities, and how to create messages that best capture audience attention.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Appraise and design strategies for the application of social media campaigns;
2. Evaluate, interpret and reflect on how to create and engage with online communities, with consideration of cultural and ethical impacts;
3. Synthesise knowledge and hypothesise plausible social media marketing applications for real-world examples; and
4. Generate creative messages that connect with audiences in digital environments.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - evaluate and adopt new technology


Skills development

Social media platforms can be one of the most powerful ways to create, grow, and engage with communities. Those communities can be brand fans, interest groups, or supporters of creative work, helping marketers build a network of advocates to promote a message or find new audiences. This unit explores how to use social media to understand your audience and build relationships with them. You will learn best practices on how to develop a social media marketing campaign, use visual storytelling to best convey your message, work with influencers, and evaluate success. The unit assessment allows you to build your personal brand and design and execute a social media marketing campaign for a local organisation.



Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

Zahay, D., Roberts, M. L., Parker, J., Barker, D. I., & Barker, M. (2022). Social Media Marketing: A Strategic Approach. Cengage Learning.

10% discount available at the Cengage website (enter discount code 'WOW10' at checkout)

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

  • Participation in workshops: Students will work on the team project under the instructor's supervision during the workshops. If you need to miss any of these workshops, you should communicate with your teammates and follow up on the progress in a timely and respectful manner.
  • Participation in Week 8 industry seminars: As part of Assessment 2b: Industry seminar reflection, students are expected to actively participate in these seminars by making notes and asking questions.
  • Participation in Week 13 team presentations: Students are required to participate in the team presentation. They are also expected to actively engage with other teams' presentations by asking questions and making comments.

Required IT skills

Basic IT skills are required to use social media platforms for the unit assessment.

Work placement, internships or practicums

None