The Long Decade of Digital Disruption PG (11633.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | Online real-time On-campus |
Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Post Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Critique and assess key historical developments in digital strategic communication and how these have shaped organisational strategic communication practices;
2. Examine and engage with a range of contemporary ethical issues in strategic communication;
3. Critically examine the relationship and difference between digital strategic communications and traditional strategic communications; and
4. Design and implement digital strategic communications practices for incorporation into organisational strategic plans, including execution, maintenance and evaluation of these plans.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | Online real-time | Dr David Nolan |
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | On-campus | Dr David Nolan |
2026 | Bruce, Canberra | Semester 2 | 10 August 2026 | On-campus | Dr Mathieu O'Neil |
2026 | Bruce, Canberra | Semester 2 | 10 August 2026 | Online real-time | Dr Mathieu O'Neil |
Required texts
It is recommended to acquire: Grantham, S. & Pearson, M. (2022) Social Media Risk and the Law. A Guide for Global Communicators. Routledge.
Submission of assessment items
Extensions & Late submissions
Early assessment:
As Assessment 1 is ongoing throughout semester (weeks 3-13), Assessment 2A is due at the end of Week 3 before the census date.
Artificial intelligence
Students are not permitted to use generative artificial intelligence (GenAI) in assessments for this unit, except for Studiosity Writing Feedback Plus.
GenAI may only be used in authorised ways when completing assessments at UC. This means that GenAI can only be used for an assessment when:
-
the Unit Convener has authorised GenAI use for that assessment
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the student uses GenAI in the way that the assessment instructions allow
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the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.
Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.
The GenAI for Students Library Guide provides further information, including how to reference GenAI.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Consistent engagement in weekly discussions is an important part of this unit's pedagogical philosophy.
Required IT skills
None
In-unit costs
N/A
Work placement, internships or practicums
None
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