Strategic Communication PG (11631.1)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Post Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Drawing on case studies, industry best practices, and scholarly discussions covering a wide range of strategic communication related issues, this unit helps students form an analytical framework that can be used in developing, presenting, and evaluating strategic communication messages and strategies in a rapidly changing communication environment.
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Critically evaluate various concepts, theories, and practices relevant to strategic communication;
2. Identify, analyse, and discuss key issues and conflicts that strategic communication raises in a digital society;
3. Evaluate and discuss various components of socially responsible and successful global strategic communication campaigns; and
4. Interpret and critically apply theoretical frameworks to real-world problems and issues.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Skills development
This unit introduces students to various sub-fields of strategic communication and enables them to better understand the ways various types of actors and organisations communicate strategically in an increasingly mediated and networked world.
Drawing on case studies, industry best practices, and scholarly discussions covering a wide range of strategic communication related issues, this unit helps students develop an analytical framework that can be used in developing, presenting, and evaluating strategic communication messages and strategies in a rapidly changing communication environment.
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
9110 Principles of Strategic Communication GAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Required texts
Readings will be available on the course's Canvas site.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Given that this is a graduate level unit, your active participation is expected. Although attendance is not mandatory, it is very difficult to pass this unit because this unit is based on class discussions and presentations.
Required IT skills
"This unit involves online meetings in real time using the Virtual Room in your UCLearn teaching site. The Virtual Room allows you to communicate in real time with your lecturer and other students. To participate verbally, rather than just typing, you will need a microphone. For best audio quality we recommend a microphone and speaker headset. For more information and to test your computer, go to the Virtual Room in your UCLearn site and 'Join Course Room'. This will trigger a tutorial to help familiarise you with the functionality of the virtual room."
Work placement, internships or practicums
None
