Strategic Communication PG (11631.1)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Arts And Communications||Post Graduate Level|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Drawing on case studies, industry best practices, and scholarly discussions covering a wide range of strategic communication related issues, this unit helps students form an analytical framework that can be used in developing, presenting, and evaluating strategic communication messages and strategies in a rapidly changing communication environment.
Learning outcomesUpon successful completion of this unit, students will be able to:
1. Critically evaluate various concepts, theories, and practices relevant to strategic communication;
2. Identify, analyse, and discuss key issues and conflicts that strategic communication raises in a digital society;
3. Evaluate and discuss various components of socially responsible and successful global strategic communication campaigns; and
4. Interpret and critically apply theoretical frameworks to real-world problems and issues.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
This unit introduces students to various sub-fields of strategic communication and enables them to better understand the ways various types of actors and organisations communicate strategically in an increasingly mediated and networked world.
Drawing on case studies, industry best practices, and scholarly discussions covering a wide range of strategic communication related issues, this unit helps students develop an analytical framework that can be used in developing, presenting, and evaluating strategic communication messages and strategies in a rapidly changing communication environment.
Equivalent units9110 Principles of Strategic Communication G
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Readings will be available on the course's Canvas site.
Given that this is a graduate level unit, your active participation is expected. Although attendance is not mandatory, it is very difficult to pass this unit because this unit is based on class discussions and presentations.
Required IT skills
"This unit involves online meetings in real time using the Virtual Room in your UCLearn teaching site. The Virtual Room allows you to communicate in real time with your lecturer and other students. To participate verbally, rather than just typing, you will need a microphone. For best audio quality we recommend a microphone and speaker headset. For more information and to test your computer, go to the Virtual Room in your UCLearn site and 'Join Course Room'. This will trigger a tutorial to help familiarise you with the functionality of the virtual room."
Work placement, internships or practicums