Stakeholder Engagement in Sport (11560.2)

Please note these are the 2024 details for this unit
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Stakeholder Engagement in Sport
Available teaching periods Delivery mode Location
View teaching periods Hybrid
 Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Health
Discipline Study level HECS Bands
Discipline Of Sport And Exercise Science Level 1 - Undergraduate Introductory Unit Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Stakeholders in sport take many forms and are serviced in different ways. This unit examines the Australian sport delivery system and the associated major stakeholders. Relationships between sporting organisations and stakeholders are explored and contextually analysed. Major stakeholders include the volunteer backbone of Australian sport; sponsoring businesses, media, government, and advocacy groups. Communication methods from sport organisations to their members and other parties are also examined.

Particular attention toward managing expectations between organisations within the sport delivery system to create strategic alliance and cohesion.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Demonstrate a thorough understanding of the stakeholders involved in the delivery of sport in Australia and the roles that they perform;
2. Describe and apply volunteer stakeholder recruitment, relationships, servicing requirements, and interactions;
3. Explain the importance of the sport and media relationship to the ongoing promotion of sport; and
4. Develop a communications plan ready for implementing in a sporting organisation.


Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development


Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

9374 Sport Sponsorship and Public Relations.

Assumed knowledge

None.
Availability for enrolment in 2026 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2025 Bruce, Canberra Semester 2 28 July 2025 Hybrid Mr Stirling Sharpe
2026 Bruce, Canberra Semester 2 10 August 2026 Hybrid Mr Stirling Sharpe
Not available

Required texts

All required readings are available via the Canvas site for the unit. 

Submission of assessment items

Extensions & Late submissions

Unless stated otherwise: 

all assessments should by submitted as MS Word document only. 

The essays must also include the standard UC essay cover page with a declaration along the following lines:

By submitting this piece of work I declare that:

  1. All work submitted is my own work and is referenced appropriately;
  2. All direct quotes are identified appropriately;
  3. I have not previously submitted all or part of this work for assessment in any unit at any university;
  4. I may be subject to student discipline processes in the event of an act of academic misconduct by me including an act of plagiarism

Use of AI is not permitted in this unit.

 The University's position is that artificial intelligence services must not be used for assessment or assessment preparation by students unless explicitly allowed in the assessment instructions for an assessment task published with the assessment task and/or in the unit outline. That is, an AI service may only be used if:

 a) its use is authorised by the unit convener as part of the specified task; and

b) it is used in the way allowed in the assessment instructions and/or unit outline; and

c) its use is appropriately referenced, meaning that the students must reference the use of AI in their assessment in the same way as they reference other source material.

 The use of AI has not been specified in the assessment instructions for the unit or in the unit outline and thus, AI is not a permissible resource.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

This unit will be delivered in an asynchronous manner for those who wish to study this way, however, students should note that there is no reduction in the amount of time required to study this unit. Not attending tutorials will require extra reading/use of other resources to bolster your learning. Live tutorials will be offered each week for those who wish to attend.

Required IT skills

This unit involves online meetings in real time using the Virtual Room in your UCLearn teaching site. The Virtual Room allows you to communicate in real time with your lecturer and other students. To participate verbally, rather than just typing, you will need a microphone. For best audio quality we recommend a microphone and speaker headset. For more information and to test your computer, go to the Virtual Room in your UCLearn site and 'Join Course Room'. This will trigger a tutorial to help familiarise you with the functionality of the virtual room.

Work placement, internships or practicums

This unit may require you to interact with industry professionals. Otherwise, any WIL is simulated.