Stakeholder Engagement in Sport (11560.2)

Stakeholders in sport take many forms and are serviced in different ways. This unit examines the Australian sport delivery system and the associated major stakeholders. Relationships between sporting organisations and stakeholders are explored and contextually analysed. Major stakeholders include the volunteer backbone of Australian sport; sponsoring businesses, media, government, and advocacy groups. Communication methods from sport organisations to their members and other parties are also examined.

Particular attention toward managing expectations between organisations within the sport delivery system to create strategic alliance and cohesion.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Demonstrate a thorough understanding of the stakeholders involved in the delivery of sport in Australia and the roles that they perform;
2. Describe and apply volunteer stakeholder recruitment, relationships, servicing requirements, and interactions;
3. Explain the importance of the sport and media relationship to the ongoing promotion of sport; and
4. Develop a communications plan ready for implementing in a sporting organisation.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

9374 Sport Sponsorship and Public Relations.

Assumed knowledge

None.