Digital Marketing PG (11424.3)
Please note these are the 2024 details for this unit
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | Flexible |
UC - Canberra, Bruce |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
Canberra Business School | Post Graduate Level | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
You will engage in this unit with new and emerging technologies and as well as relevant areas of existing knowledge. The unit provides you with a framework for understanding the forces driving the digital revolution in marketing and business. It enables you to critically evaluate the many new tools, challenges and techniques needed to update conventional marketing approaches. Topics covered include: customisation and community building, the role and scope of the internet in marketing research, security issues and electronic payment systems, business models for internet commerce, database integration and the importance of the internet and intranets in business to business marketing. Pricing issues and regulatory issues will also be discussed, as well as generating site traffic through a variety of means. The role of social media as part of an integrated marketing strategy will be explored in detail as well as virtual reality platforms that are used in digital marketing.
1. Investigate and analyse current issues and problems in the domain of digital marketing and provide practical solutions to the problem that you have identified;
2. Assess elements of good website design and apply theoretical foundations to recommend improvements in the online presence of large and small businesses and organisations in Australia as well as globally;
3. Analyse and critically evaluate the emerging trends in digital marketing by applying relevant theories and frameworks and provide recommendations how organisations can respond to the constantly changing business environment; and
4. Critically apply theories to develop strategies to create website traffic in a variety of business settings.
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
Learning outcomes
After successful completion of this unit, students will be able to:1. Investigate and analyse current issues and problems in the domain of digital marketing and provide practical solutions to the problem that you have identified;
2. Assess elements of good website design and apply theoretical foundations to recommend improvements in the online presence of large and small businesses and organisations in Australia as well as globally;
3. Analyse and critically evaluate the emerging trends in digital marketing by applying relevant theories and frameworks and provide recommendations how organisations can respond to the constantly changing business environment; and
4. Critically apply theories to develop strategies to create website traffic in a variety of business settings.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
Prerequisites
None.Corequisites
None.Incompatible units
11179 Digital Marketing AND 6379 Internet MarketingEquivalent units
None.Assumed knowledge
None.
Availability for enrolment in 2024 is subject to change and may not be confirmed until closer to the teaching start date.
Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2023 | UC - Canberra, Bruce | Semester 2 | 31 July 2023 | Flexible | Dr Irfan Khan |
2024 | UC - Canberra, Bruce | Semester 2 | 29 July 2024 | Flexible | Dr Irfan Khan |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.